Born with a Plastic Spoon in Their Mouth? - Substitution, Interchangeability, and Marketing of Biosimilars.

Bandiera, R; Handsley, E; Lim, D

Born with a Plastic Spoon in Their Mouth? - Substitution, Interchangeability, and Marketing of Biosimilars.

Bandiera, R Handsley, E Lim, D

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Publication Type:: Journal Article
Citation:: J Law Med, 2022, 29, (1), pp. 208-223
Issue Date:: 2022-03

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Field	Value	Language
dc.contributor.author	Bandiera, R
dc.contributor.author	Handsley, E
dc.contributor.author	Lim, D
dc.date.accessioned	2023-07-17T04:22:42Z
dc.date.available	2023-07-17T04:22:42Z
dc.date.issued	2022-03
dc.identifier.citation	J Law Med, 2022, 29, (1), pp. 208-223
dc.identifier.issn	1320-159X
dc.identifier.uri	http://hdl.handle.net/10453/171545
dc.description.abstract	Biosimilar medicines have the potential to increase medicine access and bring cost savings to consumers, but uptake has been slow for a range of reasons. This article analyses one such reason, namely the potential for competitors' promotional materials to use certain terms with technical meanings, such as "interchangeable" and "substitution", in a misleading way. Against the backdrop of a flawed co-regulatory system for pharmaceutical marketing, the article identifies a need for clear regulatory statements about appropriate uses of such terms in pharmaceutical marketing and promotion.
dc.format	Print
dc.language	eng
dc.relation.ispartof	J Law Med
dc.rights	info:eu-repo/semantics/restrictedAccess
dc.subject	11 Medical and Health Sciences, 18 Law and Legal Studies, 22 Philosophy and Religious Studies
dc.subject.classification	4203 Health services and systems
dc.subject.classification	4804 Law in context
dc.subject.mesh	Biosimilar Pharmaceuticals
dc.subject.mesh	Marketing
dc.subject.mesh	Mouth
dc.subject.mesh	Plastics
dc.subject.mesh	Mouth
dc.subject.mesh	Plastics
dc.subject.mesh	Marketing
dc.subject.mesh	Biosimilar Pharmaceuticals
dc.subject.mesh	Biosimilar Pharmaceuticals
dc.subject.mesh	Marketing
dc.subject.mesh	Mouth
dc.subject.mesh	Plastics
dc.title	Born with a Plastic Spoon in Their Mouth? - Substitution, Interchangeability, and Marketing of Biosimilars.
dc.type	Journal Article
utslib.citation.volume	29
utslib.location.activity	Australia
utslib.for	11 Medical and Health Sciences
utslib.for	18 Law and Legal Studies
utslib.for	22 Philosophy and Religious Studies
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Health
pubs.organisational-group	/University of Technology Sydney/Faculty of Health/IMPACCT
utslib.copyright.status	in_progress	*
dc.date.updated	2023-07-17T04:22:41Z
pubs.issue	1
pubs.publication-status	Published
pubs.volume	29
utslib.citation.issue	1

Abstract:

Biosimilar medicines have the potential to increase medicine access and bring cost savings to consumers, but uptake has been slow for a range of reasons. This article analyses one such reason, namely the potential for competitors' promotional materials to use certain terms with technical meanings, such as "interchangeable" and "substitution", in a misleading way. Against the backdrop of a flawed co-regulatory system for pharmaceutical marketing, the article identifies a need for clear regulatory statements about appropriate uses of such terms in pharmaceutical marketing and promotion.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/171545