E-electioneering 2010: Trends in social media use in Australian political communication

MacNamara, J; Kenning, G

E-electioneering 2010: Trends in social media use in Australian political communication

MacNamara, J

Kenning, G

Permalink

Publication Type:: Journal Article
Citation:: Media International Australia, 2011, (139), pp. 7 - 22
Issue Date:: 2011-05-01

Open Access

Copyright Clearance Process

Recently Added
In Progress
Open Access

This item is open access.

Adobe PDF

Download full textAdobe PDF (76.7 kB)

View statistics

Full metadata record

Field	Value	Language
dc.contributor.author	MacNamara, J https://orcid.org/0000-0003-1387-3882	en_US
dc.contributor.author	Kenning, G https://orcid.org/0000-0002-3379-9088	en_US
dc.date.issued	2011-05-01	en_US
dc.identifier.citation	Media International Australia, 2011, (139), pp. 7 - 22	en_US
dc.identifier.issn	1329-878X	en_US
dc.identifier.uri	http://hdl.handle.net/10453/17442
dc.description.abstract	In the wake of the 'turning point' 2004 US presidential election, the Obama campaign of 2008, the 2010 UK election and e-democracy movements globally, Australians went to the polls in 2010 in a media-hyped flurry of tweeting, YouTube videos, Facebook befriending and 'liking', blogging and other social media activities. Following a study showing that the 2007 Australian election was not a 'YouTube election', as claimed by many media and commentators, and that social media use in the campaign was mostly non-interactive promotional messaging, a study was undertaken during the 2010 federal election campaign to gain comparative data and updated insights. This article reports quantitative and qualitative content analysis of social media use by 206 federal political candidates and the two major political parties during the 2010 Australian election to identify trends in the volume of e-electioneering content and activity, as well as the main ways in which social media are being used in political communication.	en_US
dc.relation.ispartof	Media International Australia	en_US
dc.title	E-electioneering 2010: Trends in social media use in Australian political communication	en_US
dc.type	Journal Article
utslib.citation.volume	139	en_US
utslib.for	160601 Australian Government and Politics	en_US
utslib.for	2001 Communication and Media Studies	en_US
utslib.for	16 Studies in Human Society	en_US
utslib.for	19 Studies in Creative Arts and Writing	en_US
utslib.for	20 Language, Communication and Culture	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology/School of Computer Science
pubs.organisational-group	/University of Technology Sydney/Faculty of Science
pubs.organisational-group	/University of Technology Sydney/Strength - CPCE - Centre for Creative Practices and the Cultural Economy
utslib.copyright.status	open_access
pubs.issue	139	en_US
pubs.publication-status	Published	en_US

Abstract:

In the wake of the 'turning point' 2004 US presidential election, the Obama campaign of 2008, the 2010 UK election and e-democracy movements globally, Australians went to the polls in 2010 in a media-hyped flurry of tweeting, YouTube videos, Facebook befriending and 'liking', blogging and other social media activities. Following a study showing that the 2007 Australian election was not a 'YouTube election', as claimed by many media and commentators, and that social media use in the campaign was mostly non-interactive promotional messaging, a study was undertaken during the 2010 federal election campaign to gain comparative data and updated insights. This article reports quantitative and qualitative content analysis of social media use by 206 federal political candidates and the two major political parties during the 2010 Australian election to identify trends in the volume of e-electioneering content and activity, as well as the main ways in which social media are being used in political communication.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/17442