Exploring the influence of social media on sustainable fashion consumption: A systematic literature review and future research agenda

Vladimirova, K; Henninger, CE; Alosaimi, SI; Brydges, T; Choopani, H; Hanlon, M; Iran, S; McCormick, H; Zhou, S

Exploring the influence of social media on sustainable fashion consumption: A systematic literature review and future research agenda

Vladimirova, K Henninger, CE Alosaimi, SI Brydges, T

Choopani, H Hanlon, M Iran, S McCormick, H Zhou, S

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Publisher:: Taylor and Francis Group
Publication Type:: Journal Article
Citation:: Journal of Global Fashion Marketing, 2024, ahead-of-print, (ahead-of-print)
Issue Date:: 2024-01-01

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Field	Value	Language
dc.contributor.author	Vladimirova, K
dc.contributor.author	Henninger, CE
dc.contributor.author	Alosaimi, SI
dc.contributor.author	Brydges, T https://orcid.org/0000-0002-8139-005X
dc.contributor.author	Choopani, H
dc.contributor.author	Hanlon, M
dc.contributor.author	Iran, S
dc.contributor.author	McCormick, H
dc.contributor.author	Zhou, S
dc.date.accessioned	2024-01-28T23:50:10Z
dc.date.available	2024-01-28T23:50:10Z
dc.date.issued	2024-01-01
dc.identifier.citation	Journal of Global Fashion Marketing, 2024, ahead-of-print, (ahead-of-print)
dc.identifier.issn	2093-2685
dc.identifier.issn	2325-4483
dc.identifier.uri	http://hdl.handle.net/10453/174984
dc.description.abstract	Growing in popularity, social media and related channels (e.g. Instagram, Twitter, and TikTok) are utilised as sources for sharing information with the power to influence consumers and drive social change. This has become critical for the fashion industry, as fashion/textile consumption has recently been recognized for its devastating social and environmental impacts. This structured, systematic literature review explores who and in which ways can influence consumers on social media to engage with more sustainable fashion consumption practices. Based on an analysis of 69 research studies, the analysis findings indicate that most studies examined how brands can influence consumers via social media marketing strategies. Fewer studies have also addressed sustainable fashion discourse on social media more broadly, including promoting sustainable fashion consumption practices that are not related to brands’ marketing strategies and the role of social media as a tool for activism. Based on the review’s findings, the article outlines areas for future research.
dc.language	English
dc.publisher	Taylor and Francis Group
dc.relation.ispartof	Journal of Global Fashion Marketing
dc.relation.isbasedon	10.1080/20932685.2023.2237978
dc.rights	info:eu-repo/semantics/openAccess
dc.subject	1505 Marketing
dc.subject.classification	3506 Marketing
dc.subject.classification	3507 Strategy, management and organisational behaviour
dc.title	Exploring the influence of social media on sustainable fashion consumption: A systematic literature review and future research agenda
dc.type	Journal Article
utslib.citation.volume	ahead-of-print
utslib.for	1505 Marketing
pubs.organisational-group	University of Technology Sydney
pubs.organisational-group	University of Technology Sydney/DVC (Research)
pubs.organisational-group	University of Technology Sydney/DVC (Research)/Institute For Sustainable Futures
utslib.copyright.status	open_access	*
pubs.consider-herdc	false
dc.date.updated	2024-01-28T23:50:09Z
pubs.issue	ahead-of-print
pubs.publication-status	Published
pubs.volume	ahead-of-print
utslib.citation.issue	ahead-of-print

Abstract:

Growing in popularity, social media and related channels (e.g. Instagram, Twitter, and TikTok) are utilised as sources for sharing information with the power to influence consumers and drive social change. This has become critical for the fashion industry, as fashion/textile consumption has recently been recognized for its devastating social and environmental impacts. This structured, systematic literature review explores who and in which ways can influence consumers on social media to engage with more sustainable fashion consumption practices. Based on an analysis of 69 research studies, the analysis findings indicate that most studies examined how brands can influence consumers via social media marketing strategies. Fewer studies have also addressed sustainable fashion discourse on social media more broadly, including promoting sustainable fashion consumption practices that are not related to brands’ marketing strategies and the role of social media as a tool for activism. Based on the review’s findings, the article outlines areas for future research.

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http://hdl.handle.net/10453/174984