The Heart - Visual Designer

Graphic Design
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The Heart
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The Heart was the inaugural exhibition at Wellcome Collection (21 June-16 Sept 2007), a major new London museum funded by the Wellcome Trust. Exploring the medical, symbolic and religious associations of this vital organ, The Heart juxtaposed works across time and cultures: Egyptian heart scarabs, da Vinci notebooks, Andy Warhol pantings, human and animal organs, cutting edge medical equipment. As visual designer of The Heart I was engaged to work with the curatorial team and architect to realise the themes and objectives of the exhibition. Working from an aesthetic informed by pharmaceutical packaging and state-of-the-art medical equipment the exhibition design explored novel applications of new materials and fabrication technologies in the field of exhibition graphics. These included: the use of machine-printed electroluminescent ink, a technology more commonly associated with mobile phone displays, in the production of animated exhibition signage; lasercut electroluminescent display stands; object labels created from water-jet cut medical-grade foam. This approach challenged traditional assumptions about the material basis of graphic design (2D print and paper) and sought to investigate how new technology and 'the digital' might impact my discipline beyond screen-based outcomes. These ideas became the basis for Graphic Material, an exhibition at the UTS Gallery in 2010 and its associated research outputs (conference paper, journal article). The Heart was nominated in the prestigious international FX Awards.
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