The Heart - Visual Designer

Seymour, A

The Heart - Visual Designer

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Publisher:: Graphic Design
Publication Type:: Exhibition
Citation:: The Heart

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Field	Value	Language
dc.contributor.author	Seymour, A https://orcid.org/0000-0002-5553-1138	en_US
dc.contributor.editor	Peto, J	en_US
dc.contributor.editor	Sargent, EJ	en_US
dc.date	2007-06-21	en_US
dc.identifier.citation	The Heart	en_US
dc.identifier.uri	http://hdl.handle.net/10453/17499
dc.description.abstract	The Heart was the inaugural exhibition at Wellcome Collection (21 June-16 Sept 2007), a major new London museum funded by the Wellcome Trust. Exploring the medical, symbolic and religious associations of this vital organ, The Heart juxtaposed works across time and cultures: Egyptian heart scarabs, da Vinci notebooks, Andy Warhol pantings, human and animal organs, cutting edge medical equipment. As visual designer of The Heart I was engaged to work with the curatorial team and architect to realise the themes and objectives of the exhibition. Working from an aesthetic informed by pharmaceutical packaging and state-of-the-art medical equipment the exhibition design explored novel applications of new materials and fabrication technologies in the field of exhibition graphics. These included: the use of machine-printed electroluminescent ink, a technology more commonly associated with mobile phone displays, in the production of animated exhibition signage; lasercut electroluminescent display stands; object labels created from water-jet cut medical-grade foam. This approach challenged traditional assumptions about the material basis of graphic design (2D print and paper) and sought to investigate how new technology and 'the digital' might impact my discipline beyond screen-based outcomes. These ideas became the basis for Graphic Material, an exhibition at the UTS Gallery in 2010 and its associated research outputs (conference paper, journal article). The Heart was nominated in the prestigious international FX Awards.	en_US
dc.publisher	Graphic Design	en_US
dc.relation.ispartof	The Heart	en_US
dc.title	The Heart - Visual Designer	en_US
dc.type	Exhibition
utslib.location	Wellcome Collection	en_US
utslib.location.activity	Time-Out London, billboards, bus advertisements, The Guardian	en_US
utslib.for	120307 Visual Communication Design (incl. Graphic Design)	en_US
dc.location.activity	Time-Out London, billboards, bus advertisements, The Guardian	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Design, Architecture and Building
pubs.organisational-group	/University of Technology Sydney/Faculty of Design, Architecture and Building/School of Design
utslib.copyright.status	closed_access
pubs.place-of-publication	Wellcome Collection	en_US
pubs.start-date	2007-06-21	en_US

Abstract:

The Heart was the inaugural exhibition at Wellcome Collection (21 June-16 Sept 2007), a major new London museum funded by the Wellcome Trust. Exploring the medical, symbolic and religious associations of this vital organ, The Heart juxtaposed works across time and cultures: Egyptian heart scarabs, da Vinci notebooks, Andy Warhol pantings, human and animal organs, cutting edge medical equipment. As visual designer of The Heart I was engaged to work with the curatorial team and architect to realise the themes and objectives of the exhibition. Working from an aesthetic informed by pharmaceutical packaging and state-of-the-art medical equipment the exhibition design explored novel applications of new materials and fabrication technologies in the field of exhibition graphics. These included: the use of machine-printed electroluminescent ink, a technology more commonly associated with mobile phone displays, in the production of animated exhibition signage; lasercut electroluminescent display stands; object labels created from water-jet cut medical-grade foam. This approach challenged traditional assumptions about the material basis of graphic design (2D print and paper) and sought to investigate how new technology and 'the digital' might impact my discipline beyond screen-based outcomes. These ideas became the basis for Graphic Material, an exhibition at the UTS Gallery in 2010 and its associated research outputs (conference paper, journal article). The Heart was nominated in the prestigious international FX Awards.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/17499