Does it matter? External stakeholder perceptions towards business program accreditation
- Publisher:
- ANZAM
- Publication Type:
- Conference Proceeding
- Citation:
- 2024, pp. 131-142
- Issue Date:
- 2024-01-15
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This research examines external stakeholder (i.e., students, employers, business professionals) perspectives toward international and professional discipline-based accreditation of business schools. Survey responses from 117 participants were analysed using Netica’s Bayesian Network (BN) software package. Findings reveal a low level of awareness of international accreditation amongst survey participants. Both types of accreditation were viewed as useful for employment and career prospects, with membership of professional bodies seen as beneficial for networking and professional development. Practical implications suggest information on accreditation (including quality indicators and benefits) could be more consistently and iteratively conveyed to stakeholders. Additionally, professional bodies and business schools could investigate further opportunities to increase awareness about the value and career-related benefits of professional body membership.
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