Invested Interest in Their Voice Assistant's AI Model: A Sociomaterial Perspective on Owners' Attitudes and Experiences

Publisher:
Association for Information Science and Technology
Publication Type:
Conference Proceeding
Citation:
2023, pp. 1-4
Issue Date:
2023-03-21
Full metadata record
Voice assistants (VAs) are a unique type of semantic media that transects visual, oral, and audio interaction and, at the same time, is heavily personified in its design, and often anthropomorphised by its users (Moriuchi, 2021). VAs are dependent on the use of AI models to provide an accurate response to a user’s inquiry. This paper uses semi-structured interviews to examine the attitudes and experiences of long-term users of VAs regarding improving the AI model of their devices to help their user experience of VAs. Findings suggest that long-term users have mixed sentiments toward providing their data for improving the AI model. It also reports on experiences with feedback mechanisms reformatted to voice mediums. The attitudes towards AI transparency and interpretations of how users contributed to improving their VAs are discussed. Implications of the research provide insight into how users perceive their AI VAs and how they are motivated and action continuous improvements to VAs through their everyday interactions.
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