Practice and product: a social semiotic approach to visual communication in sexual and reproductive health promotion

van Leeuwen, T; Zonjic, N

Practice and product: a social semiotic approach to visual communication in sexual and reproductive health promotion

van Leeuwen, T

Zonjic, N

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Publisher:: SAGE PUBLICATIONS INC
Publication Type:: Journal Article
Citation:: Visual Communication, 2023, 22, (3), pp. 429-448
Issue Date:: 2023-08-01

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Field	Value	Language
dc.contributor.author	van Leeuwen, T https://orcid.org/0000-0003-2163-8700
dc.contributor.author	Zonjic, N
dc.date.accessioned	2024-02-23T22:05:00Z
dc.date.available	2024-02-23T22:05:00Z
dc.date.issued	2023-08-01
dc.identifier.citation	Visual Communication, 2023, 22, (3), pp. 429-448
dc.identifier.issn	1470-3572
dc.identifier.issn	1741-3214
dc.identifier.uri	http://hdl.handle.net/10453/175850
dc.description.abstract	This article investigates the use of visual communication in sexual and reproductive health information resources produced by an Australian Family Planning organization for different populations – people from culturally and linguistically diverse backgrounds (especially recent immigrants from Syria and Afghanistan), Aboriginal and Torres Strait Islander people, and young people from both these groups. Co-authored by a semiotician and the manager of the organization’s Health Promotion Team, it combines visual analysis of semiotic products with firsthand experience of the organization’s semiotic practices. The article shows how the same medical information leads to different health information products for different groups on the basis of ideas about what can be considered culturally acceptable to these groups. In this way, it demonstrates a social semiotic approach to the analysis of visual communication in which the findings of analysing visual products are understood in relation to the practices of their production.
dc.language	English
dc.publisher	SAGE PUBLICATIONS INC
dc.relation.ispartof	Visual Communication
dc.relation.isbasedon	10.1177/14703572231161804
dc.rights	info:eu-repo/semantics/closedAccess
dc.subject	1203 Design Practice and Management, 2001 Communication and Media Studies, 2002 Cultural Studies
dc.subject.classification	3303 Design
dc.subject.classification	3605 Screen and digital media
dc.subject.classification	4701 Communication and media studies
dc.title	Practice and product: a social semiotic approach to visual communication in sexual and reproductive health promotion
dc.type	Journal Article
utslib.citation.volume	22
utslib.for	1203 Design Practice and Management
utslib.for	2001 Communication and Media Studies
utslib.for	2002 Cultural Studies
pubs.organisational-group	University of Technology Sydney
pubs.organisational-group	University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	University of Technology Sydney/Faculty of Arts and Social Sciences/FASS Faculty Administration
pubs.organisational-group	University of Technology Sydney/Strength - STEM Education Futures
utslib.copyright.status	closed_access	*
dc.date.updated	2024-02-23T22:04:59Z
pubs.issue	3
pubs.publication-status	Published
pubs.volume	22
utslib.citation.issue	3

Abstract:

This article investigates the use of visual communication in sexual and reproductive health information resources produced by an Australian Family Planning organization for different populations – people from culturally and linguistically diverse backgrounds (especially recent immigrants from Syria and Afghanistan), Aboriginal and Torres Strait Islander people, and young people from both these groups. Co-authored by a semiotician and the manager of the organization’s Health Promotion Team, it combines visual analysis of semiotic products with firsthand experience of the organization’s semiotic practices. The article shows how the same medical information leads to different health information products for different groups on the basis of ideas about what can be considered culturally acceptable to these groups. In this way, it demonstrates a social semiotic approach to the analysis of visual communication in which the findings of analysing visual products are understood in relation to the practices of their production.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/175850