Corporate Art Collections in Australia: The Influence of Aboriginal Art on Corporate Identity

Williams, M; Biggemann, S

Corporate Art Collections in Australia: The Influence of Aboriginal Art on Corporate Identity

Williams, M Biggemann, S

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Publisher:: SAGE Publications
Publication Type:: Journal Article
Citation:: International Journal of Business Communication, 2023, 60, (2), pp. 656-677
Issue Date:: 2023-01-01

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Field	Value	Language
dc.contributor.author	Williams, M
dc.contributor.author	Biggemann, S
dc.date.accessioned	2024-02-23T22:19:21Z
dc.date.available	2024-02-23T22:19:21Z
dc.date.issued	2023-01-01
dc.identifier.citation	International Journal of Business Communication, 2023, 60, (2), pp. 656-677
dc.identifier.issn	0021-9436
dc.identifier.issn	2329-4892
dc.identifier.uri	http://hdl.handle.net/10453/175852
dc.description.abstract	This study is the first to investigate the use of Aboriginal art for marketing purposes. Over 2000 major enterprises in Europe and North America collect art, but in Australia relatively few do. Research has established that art collections contribute to corporate identity, but this has not been studied in Australia. Using a qualitative case study approach, this exploratory study investigates how art collections are used to support the work of three Australian banking and law firms whose collections include Aboriginal art. We asked respondents from each firm how and why they collected Aboriginal art and their perception of the role of art in symbolizing their firm’s values and culture. Aboriginal art was found to contribute to a firm’s identity and corporate social responsibility, especially when collections included the work of emerging artists and more challenging political content. It also presented a friendly face to Aboriginal clients. For firms in overseas markets, Aboriginal art served to signal a firm’s Australianness.
dc.language	en
dc.publisher	SAGE Publications
dc.relation.ispartof	International Journal of Business Communication
dc.relation.isbasedon	10.1177/2329488420958112
dc.rights	info:eu-repo/semantics/closedAccess
dc.subject	1501 Accounting, Auditing and Accountability, 1503 Business and Management, 2001 Communication and Media Studies
dc.subject.classification	Business & Management
dc.subject.classification	3507 Strategy, management and organisational behaviour
dc.subject.classification	4701 Communication and media studies
dc.title	Corporate Art Collections in Australia: The Influence of Aboriginal Art on Corporate Identity
dc.type	Journal Article
utslib.citation.volume	60
utslib.for	1501 Accounting, Auditing and Accountability
utslib.for	1503 Business and Management
utslib.for	2001 Communication and Media Studies
pubs.organisational-group	University of Technology Sydney
pubs.organisational-group	University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	University of Technology Sydney/Strength - CCS - Cosmopolitan Civil Societies
utslib.copyright.status	closed_access	*
pubs.consider-herdc	true
dc.date.updated	2024-02-23T22:19:20Z
pubs.issue	2
pubs.publication-status	Published
pubs.volume	60
utslib.citation.issue	2

Abstract:

This study is the first to investigate the use of Aboriginal art for marketing purposes. Over 2000 major enterprises in Europe and North America collect art, but in Australia relatively few do. Research has established that art collections contribute to corporate identity, but this has not been studied in Australia. Using a qualitative case study approach, this exploratory study investigates how art collections are used to support the work of three Australian banking and law firms whose collections include Aboriginal art. We asked respondents from each firm how and why they collected Aboriginal art and their perception of the role of art in symbolizing their firm’s values and culture. Aboriginal art was found to contribute to a firm’s identity and corporate social responsibility, especially when collections included the work of emerging artists and more challenging political content. It also presented a friendly face to Aboriginal clients. For firms in overseas markets, Aboriginal art served to signal a firm’s Australianness.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/175852