Navigating uncertainty: public diplomacy vs. AI

Di Martino, L; Ford, H

Navigating uncertainty: public diplomacy vs. AI

Di Martino, L Ford, H

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Publisher:: Springer Nature
Publication Type:: Journal Article
Citation:: Place Branding and Public Diplomacy, pp. 1-5

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Field	Value	Language
dc.contributor.author	Di Martino, L
dc.contributor.author	Ford, H https://orcid.org/0000-0002-3500-9772
dc.date.accessioned	2024-03-18T06:00:14Z
dc.date.available	2024-03-18T06:00:14Z
dc.identifier.citation	Place Branding and Public Diplomacy, pp. 1-5
dc.identifier.issn	1751-8040
dc.identifier.issn	1751-8059
dc.identifier.uri	http://hdl.handle.net/10453/176863
dc.description.abstract	<jats:title>Abstract</jats:title><jats:p>Some have heralded generative AI models as an opportunity to inform diplomacy and support diplomats’ communication campaigns. Others have argued that generative AI is inherently untrustworthy because it simply manages probabilities and doesn’t consider the truth value of statements. In this article, we examine how AI applications are built to smooth over uncertainty by providing a single answer among multiple possible answers and by presenting information in a tone and form that demands authority. We contrast this with the practices of public diplomacy professionals who must grapple with both epistemic and aleatory uncertainty head on to effectively manage complexities through negotiation. We argue that the rise of generative AI and its “operationalization of truth” invites us to reflect on the possible shortcoming of AI’s application to public diplomacy practices and to recognize how prominent uncertainty is in public diplomacy practices.</jats:p>
dc.language	en
dc.publisher	Springer Nature
dc.relation	University of Technology Sydney
dc.relation.ispartof	Place Branding and Public Diplomacy
dc.relation.isbasedon	10.1057/s41254-024-00330-z
dc.rights	info:eu-repo/semantics/openAccess
dc.subject	1505 Marketing, 1606 Political Science, 2001 Communication and Media Studies
dc.subject.classification	3506 Marketing
dc.subject.classification	4701 Communication and media studies
dc.title	Navigating uncertainty: public diplomacy vs. AI
dc.type	Journal Article
utslib.for	1505 Marketing
utslib.for	1606 Political Science
utslib.for	2001 Communication and Media Studies
pubs.organisational-group	University of Technology Sydney
pubs.organisational-group	University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	University of Technology Sydney/Faculty of Arts and Social Sciences/Digital and Social Media
utslib.copyright.status	open_access	*
dc.date.updated	2024-03-18T06:00:13Z
pubs.publication-status	Published online

Abstract:

AbstractSome have heralded generative AI models as an opportunity to inform diplomacy and support diplomats’ communication campaigns. Others have argued that generative AI is inherently untrustworthy because it simply manages probabilities and doesn’t consider the truth value of statements. In this article, we examine how AI applications are built to smooth over uncertainty by providing a single answer among multiple possible answers and by presenting information in a tone and form that demands authority. We contrast this with the practices of public diplomacy professionals who must grapple with both epistemic and aleatory uncertainty head on to effectively manage complexities through negotiation. We argue that the rise of generative AI and its “operationalization of truth” invites us to reflect on the possible shortcoming of AI’s application to public diplomacy practices and to recognize how prominent uncertainty is in public diplomacy practices.

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http://hdl.handle.net/10453/176863