A rumour from ground control: Time, space and fashioned gender identity in David Bowie’s ‘Ashes to Ashes’

Publisher:
Intellect
Publication Type:
Journal Article
Citation:
Critical Studies in Men's Fashion, 2023, 10, (2), pp. 239-257
Issue Date:
2023-12-01
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This article aims to identify the fashioned look of sound and the sound of a fashion look by investigating a significant precedent in the early music video canon Ashes to Ashes 1980 co directed by David Mallet and David Bowie The article analyses the three characters that Bowie performs in the video in recognition of three recurring concerns of fashion theory time space and masculine sartorial identity The character of Pierrot is considered through understandings of modernity and postmodernity including the reciprocal influence of the nostalgic futurist New Romantic movement The character of Major Tom is evaluated with regard to different understandings of space in the music video Finally a third persona a man who inhabits the atmosphere of a padded cell is looked at in association with Bowie s legacy in contemporary masculine fashion
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