How do companies communicate their ‘sustainable’ material innovations on company websites?

Henninger, CE; Brydges, T; Le Normand, A; Luo, S; Quijano, L; Wood, J; Yan, S

How do companies communicate their ‘sustainable’ material innovations on company websites?

Henninger, CE Brydges, T

Le Normand, A Luo, S Quijano, L Wood, J Yan, S

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Publisher:: Intellect
Publication Type:: Journal Article
Citation:: International Journal of Sustainable Fashion and Textiles, 2023, 2, (2), pp. 163-188
Issue Date:: 2023-10-01

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Field	Value	Language
dc.contributor.author	Henninger, CE
dc.contributor.author	Brydges, T https://orcid.org/0000-0002-8139-005X
dc.contributor.author	Le Normand, A
dc.contributor.author	Luo, S
dc.contributor.author	Quijano, L
dc.contributor.author	Wood, J
dc.contributor.author	Yan, S
dc.date.accessioned	2024-04-09T20:05:01Z
dc.date.available	2024-04-09T20:05:01Z
dc.date.issued	2023-10-01
dc.identifier.citation	International Journal of Sustainable Fashion and Textiles, 2023, 2, (2), pp. 163-188
dc.identifier.issn	2754-026X
dc.identifier.issn	2754-0278
dc.identifier.uri	http://hdl.handle.net/10453/177618
dc.description.abstract	The fashion industry has long been criticized for its unsustainable practices in terms of production processes and the materials used to create garments and accessories As such sustainability in fashion is not new per se but what is classified as sustainable is changing as technology and new innovations are continuously emerging This article focuses on material innovations centring on future materials that have been created to replace existing materials including but not limited to animal skins plastics and other materials classified as vegan These existing materials have previously raised concerns regarding sustainability practices Thus a key question that currently lacks in the research and is addressed within this article is 1 whether these material innovations are sustainable 2 to what extent are they sustainable and 3 what might make them a better alternative This article provides a critical account of such innovations by performing a comparative secondary analysis of 21 innovative materials that are currently used or could be used by luxury fashion brands and fall within the self proclaimed categories of either vegan plant based plastic free or sustainable As these future materials are often seen as replacements for leather and synthetic materials derived from fossil fuels this analysis provides insights into these materials alongside how and what information is promoted to consumers on a corporate website
dc.language	en
dc.publisher	Intellect
dc.relation.ispartof	International Journal of Sustainable Fashion and Textiles
dc.relation.isbasedon	10.1386/sft_00027_1
dc.rights	info:eu-repo/semantics/closedAccess
dc.title	How do companies communicate their ‘sustainable’ material innovations on company websites?
dc.type	Journal Article
utslib.citation.volume	2
pubs.organisational-group	University of Technology Sydney
pubs.organisational-group	University of Technology Sydney/DVC (Research)
pubs.organisational-group	University of Technology Sydney/DVC (Research)/Institute For Sustainable Futures
utslib.copyright.status	closed_access	*
pubs.consider-herdc	true
dc.date.updated	2024-04-09T20:05:00Z
pubs.issue	2
pubs.publication-status	Published
pubs.volume	2
utslib.citation.issue	2

Abstract:

The fashion industry has long been criticized for its unsustainable practices in terms of production processes and the materials used to create garments and accessories As such sustainability in fashion is not new per se but what is classified as sustainable is changing as technology and new innovations are continuously emerging This article focuses on material innovations centring on future materials that have been created to replace existing materials including but not limited to animal skins plastics and other materials classified as vegan These existing materials have previously raised concerns regarding sustainability practices Thus a key question that currently lacks in the research and is addressed within this article is 1 whether these material innovations are sustainable 2 to what extent are they sustainable and 3 what might make them a better alternative This article provides a critical account of such innovations by performing a comparative secondary analysis of 21 innovative materials that are currently used or could be used by luxury fashion brands and fall within the self proclaimed categories of either vegan plant based plastic free or sustainable As these future materials are often seen as replacements for leather and synthetic materials derived from fossil fuels this analysis provides insights into these materials alongside how and what information is promoted to consumers on a corporate website

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http://hdl.handle.net/10453/177618