Cleaning Up? Transnational Corporate Femininity and Dirty Work in Magazine Culture

Swan, E

Cleaning Up? Transnational Corporate Femininity and Dirty Work in Magazine Culture

Swan, E

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Publisher:: Palgrave MacMillan
Publication Type:: Chapter
Citation:: Dirty Work: Concepts and Identities, 2012, 1, pp. 182 - 202
Issue Date:: 2012-01

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Field	Value	Language
dc.contributor.author	Swan, E https://orcid.org/0000-0002-4422-807X	en_US
dc.contributor.editor	Simpson, R	en_US
dc.contributor.editor	Slutskaya, N	en_US
dc.contributor.editor	Lewis, P	en_US
dc.contributor.editor	Hopfl, H	en_US
dc.date.issued	2012-01	en_US
dc.identifier.citation	Dirty Work: Concepts and Identities, 2012, 1, pp. 182 - 202	en_US
dc.identifier.isbn	9780230277137	en_US
dc.identifier.uri	http://hdl.handle.net/10453/17856
dc.description.abstract	In this chapter I analyse the textual construction of femininity through the representation of the figure of the contemporary career woman in an edition of Bazaar at Work, a supplement to the UK edition of Harpers and Bazaar, a 'high-end' glossy women's monthly magazine. Drawing on the notion of 'transnational corporate masculinity' (Connell, 2005), I argue that the idealised white glamorous femininity being imagined in the magazine could be understood as 'transnational corporate femininity' (Swan, 2010). Inspired by Brigid Anderson's (2000) argument that white middle-class women draw on paid domestic labourers as a form of cultural capital, I explore the place of cleanliness and whlteness in the cultural production of this version of white middle-class femininity. Of course, cleanliness can refer to various objects: bodies, clothes, dwellings, morality and attitudes, but as Elizabeth Shove has written, 'notions of cleanliness are ... laden ... with symbolic and moral import' (2003: 79). I examine this symbolic and moral import in relation to class, race and femininity.	en_US
dc.publisher	Palgrave MacMillan	en_US
dc.relation.ispartof	Dirty Work: Concepts and Identities	en_US
dc.title	Cleaning Up? Transnational Corporate Femininity and Dirty Work in Magazine Culture	en_US
dc.type	Chapter
utslib.location	UK	en_US
utslib.for	1608 Sociology	en_US
utslib.citation.edition	1	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/e-Press
pubs.organisational-group	/University of Technology Sydney/Strength - CMOS - Centre for Management and Organisation Studies
pubs.organisational-group	/University of Technology Sydney/Strength - CPCE - Centre for Creative Practices and the Cultural Economy
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.edition	1	en_US
pubs.place-of-publication	UK	en_US

Abstract:

In this chapter I analyse the textual construction of femininity through the representation of the figure of the contemporary career woman in an edition of Bazaar at Work, a supplement to the UK edition of Harpers and Bazaar, a 'high-end' glossy women's monthly magazine. Drawing on the notion of 'transnational corporate masculinity' (Connell, 2005), I argue that the idealised white glamorous femininity being imagined in the magazine could be understood as 'transnational corporate femininity' (Swan, 2010). Inspired by Brigid Anderson's (2000) argument that white middle-class women draw on paid domestic labourers as a form of cultural capital, I explore the place of cleanliness and whlteness in the cultural production of this version of white middle-class femininity. Of course, cleanliness can refer to various objects: bodies, clothes, dwellings, morality and attitudes, but as Elizabeth Shove has written, 'notions of cleanliness are ... laden ... with symbolic and moral import' (2003: 79). I examine this symbolic and moral import in relation to class, race and femininity.

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http://hdl.handle.net/10453/17856