How User-Platform Interactions Influence Continuance Intention in Augmented Reality Mobile Platforms

Kabir, Z; Kang, K

How User-Platform Interactions Influence Continuance Intention in Augmented Reality Mobile Platforms

Kabir, Z

Kang, K

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Publisher:: AHFE International
Publication Type:: Conference Proceeding
Citation:: AHFE International, 159

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Field	Value	Language
dc.contributor.author	Kabir, Z https://orcid.org/0000-0001-8710-5283
dc.contributor.author	Kang, K
dc.date.accessioned	2024-12-20T07:53:54Z
dc.date.available	2024-12-20T07:53:54Z
dc.identifier.citation	AHFE International, 159
dc.identifier.issn	2771-0718
dc.identifier.uri	http://hdl.handle.net/10453/182739
dc.description.abstract	<jats:p>When we interact with mobile platforms in an augmented reality environment, it changes our cognitive and emotional engagements through different stimuli cues that respond to our behavioral intentions. The effects of those engagements through augmented reality, considering user-platform interactions, are unexplored. This study investigated a nuanced understanding of how stimuli cues in augmented reality affect sense of immersion and sense of presence, followed by an interaction-engagement-intention (I-E-I) model. A quantitative method was used to validate the proposed model. Based on our online survey with 886 responses, we assessed the influences of product fit, network quality, and artificial intelligence-driven recommendation in perceiving cognitive engagements. This study examined the importance of engaging satisfaction and trust as emotional engagements, influencing users’ continuance intention. Our findings confirm that sources of information, especially online reviews, positively affect in perceiving subjective norms. Also, trust has a more significant influence on the continuance intention to use AR mobile platforms. Also, the results explored that the generation of users has a significant impact on continuance intention. This could enhance the capabilities of information system designers, researchers, marketing professionals, and solution providers to attain sustainable user retention.</jats:p>
dc.language	en
dc.publisher	AHFE International
dc.relation.ispartof	AHFE International
dc.relation.ispartof	Human Factors in Design, Engineering, and Computing
dc.relation.isbasedon	10.54941/ahfe1005640
dc.rights	info:eu-repo/semantics/openAccess
dc.title	How User-Platform Interactions Influence Continuance Intention in Augmented Reality Mobile Platforms
dc.type	Conference Proceeding
utslib.citation.volume	159
pubs.organisational-group	University of Technology Sydney
pubs.organisational-group	University of Technology Sydney/Faculty of Engineering and Information Technology
utslib.copyright.status	open_access	*
dc.date.updated	2024-12-20T07:53:53Z
pubs.publication-status	Published online
pubs.volume	159

Abstract:

When we interact with mobile platforms in an augmented reality environment, it changes our cognitive and emotional engagements through different stimuli cues that respond to our behavioral intentions. The effects of those engagements through augmented reality, considering user-platform interactions, are unexplored. This study investigated a nuanced understanding of how stimuli cues in augmented reality affect sense of immersion and sense of presence, followed by an interaction-engagement-intention (I-E-I) model. A quantitative method was used to validate the proposed model. Based on our online survey with 886 responses, we assessed the influences of product fit, network quality, and artificial intelligence-driven recommendation in perceiving cognitive engagements. This study examined the importance of engaging satisfaction and trust as emotional engagements, influencing users’ continuance intention. Our findings confirm that sources of information, especially online reviews, positively affect in perceiving subjective norms. Also, trust has a more significant influence on the continuance intention to use AR mobile platforms. Also, the results explored that the generation of users has a significant impact on continuance intention. This could enhance the capabilities of information system designers, researchers, marketing professionals, and solution providers to attain sustainable user retention.

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http://hdl.handle.net/10453/182739