The “Good” Dictator: The Semiotics of “Desirable” Authoritarianism
- Publisher:
- Taylor and Francis Group
- Publication Type:
- Journal Article
- Citation:
- Journal of International Communication, 2025, 19, (2025), pp. 766-786
- Issue Date:
- 2025-01-28
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While authoritarianism is deemed undesirable, whether an autocrat is considered an ally
or an adversary impacts how they are seen in Western media. This leads to the question—
while it is easy to imagine adversarial autocrat archetypes (e.g., Vladimir Putin)—what
comprises the visual archetype of a “good autocrat”? To answer this, this article examines
the visual news coverage given by the influential Western publication, Time, to two
Pakistani autocrats allied with the United States: General Zia-ul-Haq and General Pervez
Musharraf. Using semiotic methodology, this article presents a triadic heuristic model
outlining the visual archetype of a “good” autocrat: Humanization, Absence, and Hobson’s
Choice. It demonstrates how visual cues associated with these heuristics serve to
construct regimes of truth that present desirable autocrats as “valuable” bodies whose
soft power is constructed at the expense of an “other.” Finally, it interrogates the
significance of these dynamics in analyzing contemporary populist “strongmen.”
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