Briefing and reframing: A situated practice

Paton, B; Dorst, K

Briefing and reframing: A situated practice

Paton, B Dorst, K

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Publication Type:: Journal Article
Citation:: Design Studies, 2011, 32 (6), pp. 573 - 587
Issue Date:: 2011-11-01

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Field	Value	Language
dc.contributor.author	Paton, B	en_US
dc.contributor.author	Dorst, K https://orcid.org/0000-0002-6102-2348	en_US
dc.date.issued	2011-11-01	en_US
dc.identifier.citation	Design Studies, 2011, 32 (6), pp. 573 - 587	en_US
dc.identifier.issn	0142-694X	en_US
dc.identifier.uri	http://hdl.handle.net/10453/18748
dc.description.abstract	The ability to reframe a problematic situation in new and interesting ways is widely seen as one of the key characteristics of design thinking. In this paper we study how experienced designers have professionalised the crucial art of frame communication and new frame adoption with their clients. During briefing, professional designers elicit a client's frame, reframe it to be more workable and desirable, and reflect it back. In this study fifteen experienced visual communications designers were interviewed and asked about briefing activities for what they deemed to be 'typical' and 'innovative' projects. This yielded rich descriptions of strategies that these professional designers used to enable reframing of the situation with clients, insights into possible difficulties and patterns of briefing practices. © 2011 Elsevier Ltd. All rights reserved.	en_US
dc.relation.ispartof	Design Studies	en_US
dc.relation.isbasedon	10.1016/j.destud.2011.07.002	en_US
dc.subject.classification	Design Practice & Management	en_US
dc.title	Briefing and reframing: A situated practice	en_US
dc.type	Journal Article
utslib.citation.volume	6	en_US
utslib.citation.volume	32	en_US
utslib.for	1203 Design Practice and Management	en_US
utslib.for	0806 Information Systems	en_US
utslib.for	1201 Architecture	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Transdisciplinary Innovation
pubs.organisational-group	/University of Technology Sydney/Strength - CCDP - Contemporary Design Practice
utslib.copyright.status	closed_access
pubs.issue	6	en_US
pubs.publication-status	Published	en_US
pubs.volume	32	en_US

Abstract:

The ability to reframe a problematic situation in new and interesting ways is widely seen as one of the key characteristics of design thinking. In this paper we study how experienced designers have professionalised the crucial art of frame communication and new frame adoption with their clients. During briefing, professional designers elicit a client's frame, reframe it to be more workable and desirable, and reflect it back. In this study fifteen experienced visual communications designers were interviewed and asked about briefing activities for what they deemed to be 'typical' and 'innovative' projects. This yielded rich descriptions of strategies that these professional designers used to enable reframing of the situation with clients, insights into possible difficulties and patterns of briefing practices. © 2011 Elsevier Ltd. All rights reserved.

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http://hdl.handle.net/10453/18748