Effects of property channel of real estate market in China - Case of Guangzhou, China

Huang, H; Ge, J

Effects of property channel of real estate market in China - Case of Guangzhou, China

Huang, H Ge, J

Permalink

Publisher:: PRRES
Publication Type:: Conference Proceeding
Citation:: Proceedings of 18th Annual Pacific-Rim Real Estate Society Conference, 2012, pp. 1 - 13
Issue Date:: 2012-01

Open Access

Copyright Clearance Process

Recently Added
In Progress
Open Access

This item is open access.

Adobe PDF

Download full textAdobe PDF (180.04 kB)

View statistics

Full metadata record

Field	Value	Language
dc.contributor.author	Huang, H	en_US
dc.contributor.author	Ge, J https://orcid.org/0000-0002-2252-7829	en_US
dc.contributor.editor	-	en_US
dc.date	2012-01-15	en_US
dc.date.issued	2012-01	en_US
dc.identifier.citation	Proceedings of 18th Annual Pacific-Rim Real Estate Society Conference, 2012, pp. 1 - 13	en_US
dc.identifier.uri	http://hdl.handle.net/10453/19355
dc.description.abstract	With the booming real estate market, the Chinese TV media launches a professional property TV channel - the Real Estate Channel. The Channel provides not only platforms for promoting real estate information, professional market analysis, housing policies, but also advertisements for developers to sell their real estates. There is an argument as to whether the Property Channel does attract audiences and influence people's purchase decision. This paper aims to analyse the effects of the Real Estate Channel to the real estate Market through a case of Guangzhou, China. A survey is conducted to explore the influences on the Real Estate Channel on peopleâs property purchase activities in Guangzhou. The study is conducted in the following manner: Firstly, the current background of the residential real estate market and the setting and programs of the Real Estate Channel are briefly illustrated. Secondly, mass media theory and literature on media's influences on real estate market are briefly reviewed. Thirdly, the survey design and data collection procedures are described. Audience rating of the Real Estate Channel was also collected for the study. Finally, the effects of Real Estate Channel on the real estate market are analysed. The findings suggest that the Real Estate Channel contributes in providing information on property that influences purchasers' decision.	en_US
dc.publisher	PRRES	en_US
dc.relation.ispartof	Proceedings of 18th Annual Pacific-Rim Real Estate Society Conference	en_US
dc.relation.ispartof	Pacific Rim Real Estate Conference	en_US
dc.title	Effects of property channel of real estate market in China - Case of Guangzhou, China	en_US
dc.type	Conference Proceeding
utslib.location	Proceedings of 18th Annual Pacific-Rim Real Estate Society Conference http://www.prres.net/	en_US
utslib.location.activity	Adelaide, Australia	en_US
utslib.for	1202 Building	en_US
dc.location.activity	Adelaide, Australia	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Design, Architecture and Building
pubs.organisational-group	/University of Technology Sydney/Faculty of Design, Architecture and Building/School of Built Environment
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.finish-date	2012-01-18	en_US
pubs.place-of-publication	Proceedings of 18th Annual Pacific-Rim Real Estate Society Conference http://www.prres.net/	en_US
pubs.start-date	2012-01-15	en_US

Abstract:

With the booming real estate market, the Chinese TV media launches a professional property TV channel - the Real Estate Channel. The Channel provides not only platforms for promoting real estate information, professional market analysis, housing policies, but also advertisements for developers to sell their real estates. There is an argument as to whether the Property Channel does attract audiences and influence people's purchase decision. This paper aims to analyse the effects of the Real Estate Channel to the real estate Market through a case of Guangzhou, China. A survey is conducted to explore the influences on the Real Estate Channel on peopleâs property purchase activities in Guangzhou. The study is conducted in the following manner: Firstly, the current background of the residential real estate market and the setting and programs of the Real Estate Channel are briefly illustrated. Secondly, mass media theory and literature on media's influences on real estate market are briefly reviewed. Thirdly, the survey design and data collection procedures are described. Audience rating of the Real Estate Channel was also collected for the study. Finally, the effects of Real Estate Channel on the real estate market are analysed. The findings suggest that the Real Estate Channel contributes in providing information on property that influences purchasers' decision.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/19355