The Earth Hour Story
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The World Wide Fund for Nature (WWF) are the lead organisers for Earth Hour and present The Earth Hour Story. They discuss the history of how Earth Hour started in Australia and the magnitude of impact it has had on the international front. What Earth Hour has become today, and it's importance as a vehicle for the sustainability message and future opportunities. They also address the need for active global citizenry and the role that the individual can play in bringing about change in today's busy, inter-connected world. Finally, an overview of some of the conservation projects crucial to the work that WWF carries out around the globe.
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