THE DRAMATISATION OF ‘ECO-TECHNOLOGIES’ IN RECENT HIGH RISE TOWERS

Kaji-O'Grady, S

THE DRAMATISATION OF ‘ECO-TECHNOLOGIES’ IN RECENT HIGH RISE TOWERS

Kaji-O'Grady, S

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Publication Type:: Article
Issue Date:: 2007-10-05

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Field	Value	Language
dc.contributor.author	Kaji-O'Grady, S
dc.date.accessioned	2007-10-05
dc.date.accessioned	2012-12-15T02:35:11Z
dc.date.available	2007-10-05
dc.date.available	2012-12-15T02:35:11Z
dc.date.issued	2007-10-05
dc.identifier.uri	http://hdl.handle.net/10453/19685
dc.description.abstract	Architects select, specify, organize, integrate and innovate specific technologies. In doing so, architecture also plays a dramatizing role in concealing or revealing the effects and operations of selected technologies. This paper addresses the ways in which the architecture of recent high-rise towers gives theatrical presence to so-called ‘eco-technologies’, as well as the ambitions and consequences of this dramatization. High-rise towers have become, as Russell argues ‘the lab benches for sustainable technology innovation’ (1 of 5). Major banks and corporations such as Commerzbank, Bank of America and even the Guangdong Tobacco Company, are choosing to invest in high-rise projects using a variety of emergent technologies to reduce their environmental impact and energy needs. The capital investment made by corporations in sustainable technologies in high-rise building is, at this stage, not financially recouped in reduced running costs and is made with other ambitions that necessitate making those technologies visible in the broader marketplace. This paper will examine the ways in ecotechnologies are given a dramatic presence in the high-rise tower independently of requirements for installation and operation and then put to market advantage through strategic media campaigns. In doing, so the paper more broadly examines the transfer of technology from ‘thing’ to architectural form to discursive carrier in the marketplace.	en
dc.format.extent	175027 bytes
dc.format.mimetype	application/pdf
dc.language.iso	en	en
dc.relation.replaces	http://hdl.handle.net/2100/477
dc.subject	eco-technologies	en
dc.subject	high-towers	en
dc.title	THE DRAMATISATION OF ‘ECO-TECHNOLOGIES’ IN RECENT HIGH RISE TOWERS	en
dc.type	Article	en
utslib.copyright.status	open_access

Abstract:

Architects select, specify, organize, integrate and innovate specific technologies. In doing so, architecture also plays a dramatizing role in concealing or revealing the effects and operations of selected technologies. This paper addresses the ways in which the architecture of recent high-rise towers gives theatrical presence to so-called ‘eco-technologies’, as well as the ambitions and consequences of this dramatization. High-rise towers have become, as Russell argues ‘the lab benches for sustainable technology innovation’ (1 of 5). Major banks and corporations such as Commerzbank, Bank of America and even the Guangdong Tobacco Company, are choosing to invest in high-rise projects using a variety of emergent technologies to reduce their environmental impact and energy needs. The capital investment made by corporations in sustainable technologies in high-rise building is, at this stage, not financially recouped in reduced running costs and is made with other ambitions that necessitate making those technologies visible in the broader marketplace. This paper will examine the ways in ecotechnologies are given a dramatic presence in the high-rise tower independently of requirements for installation and operation and then put to market advantage through strategic media campaigns. In doing, so the paper more broadly examines the transfer of technology from ‘thing’ to architectural form to discursive carrier in the marketplace.

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http://hdl.handle.net/10453/19685