Accessibility Using the Internet: E-Approaches to Destination Management - The Case of Sydney For All Visitor Accessibility in the Sydney CBD
- UTS Cosmopolitan Civil Societies Research Centre
- Publication Type:
- Recording, oral
- Issue Date:
Understanding the broader issues of visitor accessibility is paramount to positive destination experiences and building capacity in the tourism industry. While economic, social and environmental sustainability have become mantras to understanding the triple bottom line of tourism, rarely has government policy or the tourism industry considered ageing and disability within the social construction of tourism environments. For these groups, collectively known as the accessible tourism market, the challenges associated with tourism access are compounded by the cultural context, fragmented approaches to wayfinding and a lack of collaboration by tourism attractions to promote accessible destination experiences. The paper demonstrates the e-tourism outcome of the research project that sought to collaboratively market accessible destination experiences within the Sydney CBD. Sydney for All (http://sydneyforall.visitnsw.com.au/) is a Web portal brand developed by the industry partners of Tourism NSW, the Tourism and Transport Forum, NSW Dept of Environment and Climate Change. The research project was developed through participatory action research with the major stakeholders, tourism attractions and the destination experiences within the Sydney CBD. The Web portal complies with the highest web accessibility standards – W3C - as evidenced through the rigorous compliance testing by Vision Australia. The paper will outline the research approach, underlying philosophy, major accessibility features of the portal and the built-in consumer-based evaluation research module findings. As will be demonstrated, the portal is a starting point to understanding accessible tourism through focusing on universal design, destination experience and management frameworks rather than using constraints based approaches that dominate mainstream access auditing.
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