From movable type to moving type - evolution in technological mediated typography

Apple Computer Australia
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Bachfischer Gerhard and Robertson Toni 2005, 'From movable type to moving type - evolution in technological mediated typography', Apple University Consortium, Hobart, Aust, pp. 1-13.
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Written texts are more and more consumed in a multitude of different environments and media: on screens or device displays, at home, in offices or in public spaces, in quiet, private places or in noisy surroundings; mediated by new technologies such as mobile phones or personal digital assistants. This paper traces the development of typography from Gutenberg's invention of movable type to today's dynamic moving texts. It proposes and explores the argument that the typographic landscape we engage with is experienced rather than read. From the Crystal Goblet approach in typography to the often playful interactions with type in new media, a 'new reader' emerges, who is at the same time reader in a classic sense but also viewer of a typographic performance and and finally user or even creator (see Apple's 'LiveType' for instance) of technological mediated typography.
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