From movable type to moving type - evolution in technological mediated typography

Bachfischer, G; Robertson, T

From movable type to moving type - evolution in technological mediated typography

Bachfischer, G Robertson, T

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Publisher:: Apple Computer Australia
Publication Type:: Conference
Citation:: Bachfischer Gerhard and Robertson Toni 2005, 'From movable type to moving type - evolution in technological mediated typography', Apple University Consortium, Hobart, Aust, pp. 1-13.
Issue Date:: 2005

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Field	Value	Language
dc.contributor.author	Bachfischer, G	en_US
dc.contributor.author	Robertson, T	en_US
dc.contributor.editor	MacColl, I.	en_US
dc.date.accessioned	2009-11-09T02:47:19Z
dc.date.available	2009-11-09T02:47:19Z
dc.date.issued	2005	en_US
dc.identifier	2005003103	en_US
dc.identifier.citation	Bachfischer Gerhard and Robertson Toni 2005, 'From movable type to moving type - evolution in technological mediated typography', Apple University Consortium, Hobart, Aust, pp. 1-13.	en_US
dc.identifier.issn	0 947209 35 2	en_US
dc.identifier.other	E1	en_US
dc.identifier.uri	http://hdl.handle.net/10453/2147
dc.description.abstract	Written texts are more and more consumed in a multitude of different environments and media: on screens or device displays, at home, in offices or in public spaces, in quiet, private places or in noisy surroundings; mediated by new technologies such as mobile phones or personal digital assistants. This paper traces the development of typography from Gutenberg's invention of movable type to today's dynamic moving texts. It proposes and explores the argument that the typographic landscape we engage with is experienced rather than read. From the Crystal Goblet approach in typography to the often playful interactions with type in new media, a 'new reader' emerges, who is at the same time reader in a classic sense but also viewer of a typographic performance and and finally user or even creator (see Apple's 'LiveType' for instance) of technological mediated typography.	en_US
dc.publisher	Apple Computer Australia	en_US
dc.relation.ispartof	Apple University Consortium Academic and Developers' Conference 2005	en_US
dc.relation.ispartof	Proceedings of the Apple University Consortium Conference	en_US
dc.relation.isbasedon	http://www.auc.edu.au/index2.html?conf/conf05/index.html~mainFrame	en_US
dc.title	From movable type to moving type - evolution in technological mediated typography	en_US
dc.type	Conference
utslib.location	Hobart, Australia	en_US
utslib.citation.startpage	1	en_US
utslib.citation.endpage	13	en_US
utslib.identifier.org	Information Technology	en_US
utslib.location.activity	Hobart, Aust	en_US
utslib.copyright.status	closed_access

Abstract:

Written texts are more and more consumed in a multitude of different environments and media: on screens or device displays, at home, in offices or in public spaces, in quiet, private places or in noisy surroundings; mediated by new technologies such as mobile phones or personal digital assistants. This paper traces the development of typography from Gutenberg's invention of movable type to today's dynamic moving texts. It proposes and explores the argument that the typographic landscape we engage with is experienced rather than read. From the Crystal Goblet approach in typography to the often playful interactions with type in new media, a 'new reader' emerges, who is at the same time reader in a classic sense but also viewer of a typographic performance and and finally user or even creator (see Apple's 'LiveType' for instance) of technological mediated typography.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/2147