The Effect of Technology , Human and Social Networks in Serviceable Cross-Cultural B2C websites

IBIMA Publishing
Publication Type:
Journal Article
Journal of Internet and e-Business Studies, 2012, 2012 pp. 1796 - 1805
Issue Date:
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Business to-Consumer (B2C) e-commerce becomes more composite with the emerging growth of web services. Online Buyer expectations are often not taken into consideration in global and local B2C websites. Serviceability has made its approach into the e-commerce mainstream and emphases on how the web developers have developed their role to understand buyers actions of purchasing and accessibility to accommodate evolving business process. For a B2C e-commerce website to engage online-buyers across cultures web designer should not ignore the technology and human related elements. This study is proposing a conceptual framework that describes the importance of serviceable B2C e-commerce that connects technology factors such as web content accessibility guidelines, human factors such as, cultural issues, buyers experience, cognitive behavior, religious attitude and social networking elements into B2C e-commerce websites.
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