Human motivation principles and human factors for virtual communities

Science and Technology Publications
Publication Type:
Conference Proceeding
Proceedings of the 4th International Conference on Computer Supported Education vol 1, 2012, pp. 93 - 100
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The main purpose of this study is to investigate, from a theoretical point of view, virtual universities in comparison with Social Networking Services (SNS). The theoretical framework constitutes of the Human Motivation Theory (HMT) and the Human Factors (HF) in which Facebook as the most popular SNS is compared with virtual university in general. The main features of these technologies were compared in order to consider whether they comply with mentioned theories. Using an exploratory research methodology, this study concludes that SNSs are more adopted with HMT than virtual university. In the other word, Facebook applications as the most popular virtual community with over 500,000,000 users worldwide, is more compliant with HMT to gratify users needs. Also, from the perspective of human factors, it is more successful than the virtual university
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