Risk prediction framework and model for bank external fund attrition
- Publication Type:
- Conference Proceeding
- Communications in Computer and Information Science, 2012, 297 CCIS (PART 1), pp. 170 - 180
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Customer Attrition is a function of customer transaction and service related characteristics and also a combination of cancellation and switching to a competitor. This paper first presents a risk prediction framework for bank customer attrition. A risk prediction approach and a combined sporadic risk prediction model are then proposed to support decision making of financial managers. Real world experiments validate the proposed framework, approach and model and show the positive results for bank customer attrition prediction and marketing decision making. © 2012 Springer-Verlag Berlin Heidelberg.
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