Risk prediction framework and model for bank external fund attrition

Publisher:
Springer Berlin Heidelberg
Publication Type:
Conference Proceeding
Citation:
14th International Conference on Information Processing and Management of Uncertainty in Knowledge-Based Systems (IPMU), 2012, pp. 170 - 180
Issue Date:
2012-01
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Customer Attrition is a function of customer transaction and service related characteristics and also a combination of cancellation and switching to a competitor. This paper first presents a risk prediction framework for bank customer attrition. A risk prediction approach and a combined sporadic risk prediction model are then proposed to support decision making of financial managers. Real world experiments validate the proposed framework, approach and model and show the positive results for bank customer attrition prediction and marketing decision making.
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