Towards a formal evaluation of creativity in parametric design process: a pilot study

Publisher:
Design Research Society
Publication Type:
Conference Proceeding
Citation:
Proceedings of the Design Research Society Conference 2012 Volume 3, 2012, pp. 959 - 970
Issue Date:
2012-01
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Parametric design has become an emerging research issue in the design domain. However, our current understanding of creativity in the parametric design processes is limited. This study presents a formal approach for describing and identifying cognitive thinking and activities for evaluating creativity in parametric design processes using protocol analysis. This coding scheme is based on the creative acts: Representation, Perception, and Searching for a solution. Also, it provides Geometry and Algorithm categories to capture the cognitive activity in the parametric design process. The effectiveness of this formal approach was examined in a pilot study. The percentage of coverage of geometric and algorithmic codes results in a better understanding of the parametric design process over a time period. The normalised value of the coverage percentage allows us to explore three levels of design cognition in terms of creativity. This research contributes to the development and verification of a formal approach for evaluating creativity in parametric designing. With this formal approach, this research provides a promising procedure, not yet available, of capturing cognitive activity and identifying creative patterns in the parametric design process
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