Design expertise, practices and affordance

McLaughlin, SM

Design expertise, practices and affordance

McLaughlin, SM

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Publisher:: Department of Industrial Design Faculty of Architecture, Chulalongkorn University
Publication Type:: Conference Proceeding
Citation:: Proceedings - Design Research Society 2012: Bangkok, 2012, pp. 1174 - 1189
Issue Date:: 2012-01

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Field	Value	Language
dc.contributor.author	McLaughlin, SM https://orcid.org/0000-0001-8642-7539	en_US
dc.contributor.editor	Israsena, P	en_US
dc.contributor.editor	Tangsantikul, J	en_US
dc.contributor.editor	Durling, D	en_US
dc.date	2012-07-01	en_US
dc.date.issued	2012-01	en_US
dc.identifier.citation	Proceedings - Design Research Society 2012: Bangkok, 2012, pp. 1174 - 1189	en_US
dc.identifier.isbn	978-616-551-570-2	en_US
dc.identifier.uri	http://hdl.handle.net/10453/23244
dc.description.abstract	The work reported in this paper is based on a study that adopts a naturalistic qualitative approach to the study of design expertise. The study explores the 'designer's talk' as a site for the articulation and dissemination of design expertise. Theoretical resources adopted in the study were drawn from a model of expertise developed by Hubert Dreyfus and from a wide body of phenomenological literature that informed this model. The Dreyfus model is based on a practice oriented account of agency and perception that offers a viable alternative to the cognitivist models of design expertise. The research discussed in this paper forms part of a larger study that seeks to identify a basic unit of analysis appropriate to working with the Dreyfus model. Two related analytic constructs - 'responsiveness' and 'affordance' - have emerged as central to defining this unit of analysis. 'Affordance' is a term coined by James J. Gibson to draw attention to the first person experience of the way in which action possibilities are opened up for the agent by configurations in the environment. This paper explores the relationship between Gibson's original concept of affordance, and the way in which it might be developed in the light of the practice oriented accounts of agency and action that underpin the Dreyfus model of expertise. Issues of intersubjectivity and the practicalities of coding for individual instances of 'responsiveness' and 'affordance' are discussed with reference to data drawn from the transcripts of formal presentations delivered by graphic designers David Carson and Stefan Sagmeister.	en_US
dc.publisher	Department of Industrial Design Faculty of Architecture, Chulalongkorn University	en_US
dc.relation.ispartof	Proceedings - Design Research Society 2012: Bangkok	en_US
dc.relation.ispartof	Design Research Society (UK) International Conference	en_US
dc.title	Design expertise, practices and affordance	en_US
dc.type	Conference Proceeding
utslib.location	Bangkok	en_US
utslib.location.activity	Bangkok	en_US
utslib.for	1203 Design Practice and Management	en_US
dc.location.activity	Bangkok	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Design, Architecture and Building
pubs.organisational-group	/University of Technology Sydney/Faculty of Design, Architecture and Building/School of Design
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.finish-date	2012-07-04	en_US
pubs.place-of-publication	Bangkok	en_US
pubs.start-date	2012-07-01	en_US

Abstract:

The work reported in this paper is based on a study that adopts a naturalistic qualitative approach to the study of design expertise. The study explores the 'designer's talk' as a site for the articulation and dissemination of design expertise. Theoretical resources adopted in the study were drawn from a model of expertise developed by Hubert Dreyfus and from a wide body of phenomenological literature that informed this model. The Dreyfus model is based on a practice oriented account of agency and perception that offers a viable alternative to the cognitivist models of design expertise. The research discussed in this paper forms part of a larger study that seeks to identify a basic unit of analysis appropriate to working with the Dreyfus model. Two related analytic constructs - 'responsiveness' and 'affordance' - have emerged as central to defining this unit of analysis. 'Affordance' is a term coined by James J. Gibson to draw attention to the first person experience of the way in which action possibilities are opened up for the agent by configurations in the environment. This paper explores the relationship between Gibson's original concept of affordance, and the way in which it might be developed in the light of the practice oriented accounts of agency and action that underpin the Dreyfus model of expertise. Issues of intersubjectivity and the practicalities of coding for individual instances of 'responsiveness' and 'affordance' are discussed with reference to data drawn from the transcripts of formal presentations delivered by graphic designers David Carson and Stefan Sagmeister.

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http://hdl.handle.net/10453/23244