The death of social media in start-up companies and the rise of s-commerce: Convergence of e-commerce, complexity and social media

Information Resources Management Association
Publication Type:
Journal Article
Journal of Electronic Commerce in Organizations, 2012, 10 (2), pp. 1 - 15
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Startup employeesled by the entrepreneur aremasters of embracing complexity.Thismeansthe startup team understandscauseandeffectfollowanon-linearrelationshipwiththesubtlestofchangespotentiallyresultant in producing chaotic behavior and surprise. Forthe startup, this means counterintuitive thinking winsthe day. In light of this,small expenditures can have a greaterimpact on developing new business. The startup employee prefers not to be constrained by desktop orthe old broadcast model of email; instead exploiting social technologies anywhere. A startup is a learning organization improving processes and results on an ongoing basis mirroring entrepreneurship as a learning process. Startup employees realize success goes beyond consideration of product functionality or a track record built on an existing base of customers. With major technology disruptions during 2012-2014, the potential to launch a startup-in-a-box integrating social,mobile, andwearable computing technology is a reality and essential.Only through a combination of socialtechnologiescanstartupsandfoundingemployeesmaintainpacewiththechangingbusinesslandscape and generate a rapid amount of knowledge to sustain sufficient advantage in the market. Furthermore, the forthcoming death ofsocial media and rise of S-commerce as convergence with E-commerce progressesto help generate revenuesfrom newfound knowledge perfectly complementsstartup employees
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