Affordance and Affect in Promotional Websites

Leung, E; Underwood, J

Affordance and Affect in Promotional Websites

Leung, E Underwood, J

Permalink

Publisher:: University of Southern Queensland
Publication Type:: Conference Proceeding
Citation:: ACIS2007 Proceedings of the 18th Australasian Conference on Information Systems, 2007, pp. 1120 - 1131
Issue Date:: 2007-01

Open Access

Copyright Clearance Process

Recently Added
In Progress
Open Access

This item is open access.

Download full textAdobe PDF (236.4 kB)

View statistics

Full metadata record

Field	Value	Language
dc.contributor.author	Leung, E	en_US
dc.contributor.author	Underwood, J	en_US
dc.contributor.editor	Toleman, M	en_US
dc.contributor.editor	Cater-Steel, A	en_US
dc.contributor.editor	Roberts, D	en_US
dc.date	2007-12-05	en_US
dc.date.issued	2007-01	en_US
dc.identifier.citation	ACIS2007 Proceedings of the 18th Australasian Conference on Information Systems, 2007, pp. 1120 - 1131	en_US
dc.identifier.isbn	9780909756963	en_US
dc.identifier.uri	http://hdl.handle.net/10453/2620
dc.description.abstract	Guidelines for e-commerce website design deal well with the more objective aspects of page design, but have less to say about overall site structure and users' emotional responses. In this study we used a semiotic approach to investigate how several fashion websites provide affordances for navigation and produce affective responses. We gained some interesting insights into how users interpret these websites and more importantly, we developed a method which could be usefule in evaluating website designs	en_US
dc.publisher	University of Southern Queensland	en_US
dc.relation.ispartof	ACIS2007 Proceedings of the 18th Australasian Conference on Information Systems	en_US
dc.relation.ispartof	Australasian Conference on Information Systems	en_US
dc.title	Affordance and Affect in Promotional Websites	en_US
dc.type	Conference Proceeding
utslib.location	Toowoomba, Australia	en_US
utslib.location.activity	Toowoomba, Australia	en_US
utslib.for	080602 Computer-Human Interaction	en_US
dc.location.activity	Toowoomba, Australia	en_US
dc.location.activity	Vancouver, CANADA
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology/School of Systems, Management and Leadership
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.place-of-publication	Toowoomba, Australia	en_US
pubs.start-date	2007-12-05	en_US

Abstract:

Guidelines for e-commerce website design deal well with the more objective aspects of page design, but have less to say about overall site structure and users' emotional responses. In this study we used a semiotic approach to investigate how several fashion websites provide affordances for navigation and produce affective responses. We gained some interesting insights into how users interpret these websites and more importantly, we developed a method which could be usefule in evaluating website designs

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/2620