Affordance and Affect in Promotional Websites

University of Southern Queensland
Publication Type:
Conference Proceeding
ACIS2007 Proceedings of the 18th Australasian Conference on Information Systems, 2007, pp. 1120 - 1131
Issue Date:
Full metadata record
Guidelines for e-commerce website design deal well with the more objective aspects of page design, but have less to say about overall site structure and users' emotional responses. In this study we used a semiotic approach to investigate how several fashion websites provide affordances for navigation and produce affective responses. We gained some interesting insights into how users interpret these websites and more importantly, we developed a method which could be usefule in evaluating website designs
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