SocialCycle What Can a Mobile App Do To Encourage Cycling

Publisher:
IEEE Computer Society
Publication Type:
Conference Proceeding
Citation:
38th IEEE Conference on Local Computer Networks (LCN 2013) and Workshops, 2013, pp. 24 - 30
Issue Date:
2013-01
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Traffic congestion presents significant enviromnental, social and economic costs. Encouraging people to cycle and use other fonns of alternate transportation is one important aspect of addressing these problems. However, many city councils face significant difficulties in educating citizens and encouraging them to fonn new habits around these alternate fonns of transport. Mobile devices present a great opportunity to effect such positive behavior change. In this paper we discuss the results of a survey aimed at understanding how mobile devices can be used to encourage cycling and/or improve the cycling experience. We use the results of the survey to design and develop a mobile app called SocialCycle, which purpose is to encourage users to start cycling and to increase the number of trips that existing riders take by bicycle
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