Value Co-creation in the Organizations of the Future

Academic Conferences and Publishing International
Publication Type:
Conference Proceeding
Proceedings of the 9th European Conference on Management Leadership and Governance, 2013, pp. 16 - 23
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The organizations of the future (OOTF) are conceptualized as a networked ecosystem of autonomous, modular, value cells. These value cells collaborate dynamically, inter- or intra-organizationally to co-create value in line with, or in anticipation of, the emerging or latent market needs. This paper seeks to answer the question: How do OOTF co-create value collaboratively for the participating partners? We conduct an exploratory literature review of diverse disciplines including IT, management, and service sciences to uncover and crystallize the underlying principles and mechanisms for OOTF value co-creation. The preliminary literature-review findings are summarized below. Value-creation activity in the OOTF is 'organized around information' focused on customer value. The underlying IT is conceptualized as a social object that has 'an action potential' known as affordance. Affordances enact the requisite value-creation organizational capabilities and other social capacities within and outside the boundary of the focal firm. Through IT, in line with strategy, the firm is enmeshed with its external environments in a value constellation or industry architecture of stakeholders comprising market ties with its customers and competitors; referential ties with other institutions; affective ties with its partners; and hierarchical ties with the regulators.
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