An Improved Contextual Advertising Matching Approach Based On Wikipedia Knowledge

Publisher:
Oxford Univ Press
Publication Type:
Journal Article
Citation:
Computer Journal, 2012, 55 (3), pp. 277 - 292
Issue Date:
2012-01
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The current boom of the Web is associated with the revenues originated from Web advertising. As one prevalent type of Web advertising, contextual advertising refers to the placement of the most relevant commercial textual ads within the content of a Web
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