An Improved Contextual Advertising Matching Approach Based On Wikipedia Knowledge

Oxford Univ Press
Publication Type:
Journal Article
Computer Journal, 2012, 55 (3), pp. 277 - 292
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The current boom of the Web is associated with the revenues originated from Web advertising. As one prevalent type of Web advertising, contextual advertising refers to the placement of the most relevant commercial textual ads within the content of a Web
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