Latecomers: Charting a course for the New England Australia wine region

Mounter, S; Grant, BJ; Fleming, E; Griffith, G

Latecomers: Charting a course for the New England Australia wine region

Mounter, S Grant, BJ

Fleming, E Griffith, G

Permalink

Publisher:: Australian and New Zealand Regional Science Association
Publication Type:: Journal Article
Citation:: Australian Journal of Regional Studies, 2011, 17 (3), pp. 300 - 329
Issue Date:: 2011-01

Closed Access

	Filename	Description	Size
	2013003664OK.pdf		646.16 kB	Adobe PDF	View/Open

Copyright Clearance Process

Recently Added
In Progress
Closed Access

This item is closed access and not available.

Full metadata record

Field	Value	Language
dc.contributor.author	Mounter, S	en_US
dc.contributor.author	Grant, BJ https://orcid.org/0000-0002-8055-6046	en_US
dc.contributor.author	Fleming, E	en_US
dc.contributor.author	Griffith, G	en_US
dc.date.issued	2011-01	en_US
dc.identifier.citation	Australian Journal of Regional Studies, 2011, 17 (3), pp. 300 - 329	en_US
dc.identifier.issn	1324-0935	en_US
dc.identifier.uri	http://hdl.handle.net/10453/29046
dc.description.abstract	The Australian wine industry is currently experiencing a correction, ostensibly a victim of its own success. Some observers have concluded that prospects for the industry in the medium- to long-term are strong. However, a consortium of peak industry organizations recently called for more radical approaches to industry restructuring to protect its core viability. Against these uncertain prospects, this paper adopts a multidisciplinary approach to analyse the prospects for one of Australias newest wine regions, New England Australia. We argue that despite the barriers to its development, a commercially sound course can be charted for New England Australia. This course is based on a regional strategic alliance featuring leadership, improved inter-industry cooperation, niche marketing and a branding strategy focused on what is unique to the region.	en_US
dc.publisher	Australian and New Zealand Regional Science Association	en_US
dc.relation.ispartof	Australian Journal of Regional Studies	en_US
dc.title	Latecomers: Charting a course for the New England Australia wine region	en_US
dc.type	Journal Article
utslib.citation.volume	3	en_US
utslib.citation.volume	17	en_US
utslib.for	1205 Urban and Regional Planning	en_US
utslib.for	1402 Applied Economics	en_US
utslib.for	1604 Human Geography	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/DVC (Research)
pubs.organisational-group	/University of Technology Sydney/DVC (Research)/lnstitute for Public Policy and Governance
pubs.organisational-group	/University of Technology Sydney/Strength - IPPG - Institute for Public Policy and Governance
utslib.copyright.status	closed_access
pubs.consider-herdc	false	en_US
pubs.issue	3	en_US
pubs.volume	17	en_US

Abstract:

The Australian wine industry is currently experiencing a correction, ostensibly a victim of its own success. Some observers have concluded that prospects for the industry in the medium- to long-term are strong. However, a consortium of peak industry organizations recently called for more radical approaches to industry restructuring to protect its core viability. Against these uncertain prospects, this paper adopts a multidisciplinary approach to analyse the prospects for one of Australias newest wine regions, New England Australia. We argue that despite the barriers to its development, a commercially sound course can be charted for New England Australia. This course is based on a regional strategic alliance featuring leadership, improved inter-industry cooperation, niche marketing and a branding strategy focused on what is unique to the region.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/29046