Transcultural Flow of Demure Aesthetics: Examining Cultural Globalisation through Gothic & Lolita Fashion

The Japan Foundation
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Journal Article
New Voices, 2008, 2 pp. 21 - 40
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The process of cultural globalisation does not always imply cultural homogenisation. Rather, it can be seen as a process of cultural `glocalisation and hybridisation where cultures continuously interact with and interpret each other to engender a hybrid cultural form. As Arjun Appadurai (1993) contends, neither centrality nor peripherality of culture exists in the context of cultural globalisation. Rather, transnational cultural forms are likely to circulate in multiple directions.
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