New organisational leadership capabilities: Transitional engineer the new designer?

Wrigley, C; Bucolo, S

New organisational leadership capabilities: Transitional engineer the new designer?

Wrigley, C Bucolo, S

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Publisher:: Design Management Institute (DMI)
Publication Type:: Conference Proceeding
Citation:: Leading Innovation Through Design: Proceedings of the DMI 2012 International Research, 2012, pp. 901 - 910
Issue Date:: 2012-01

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Field	Value	Language
dc.contributor.author	Wrigley, C	en_US
dc.contributor.author	Bucolo, S https://orcid.org/0000-0002-4195-4500	en_US
dc.contributor.editor	Bohemia, E	en_US
dc.contributor.editor	Liedtka, J	en_US
dc.contributor.editor	Rieple, AE	en_US
dc.date	2012-08-08	en_US
dc.date.issued	2012-01	en_US
dc.identifier.citation	Leading Innovation Through Design: Proceedings of the DMI 2012 International Research, 2012, pp. 901 - 910	en_US
dc.identifier.isbn	978-0-615-66453-8	en_US
dc.identifier.uri	http://hdl.handle.net/10453/29901
dc.description.abstract	Traditionally, design has been centred within the manufacturing and production areas of companies and or as a styling afterthought. Increasingly, design is viewed as a vital and important strategic business resource (DellEra, Marchesi & Verganti, 2010) and consequently companies worldwide look to design to help them innovate, differentiate and compete in the global marketplace. The role of the professional designer is evolving to a point where they are needed to work beyond being a specialist in the manufacturing and aesthetics of an artefact (Wrigley & Bucolo, 2011). This paper challenges the values held by academics and industry regarding the traditional role of designers in business. It investigates the emerging transitional engineering framework and puts forward a proposal for the next generation designer in the future era of design. Questions surrounding how designers will develop these new skills and how the Authors new framework of design led innovation can contribute to the future of design will be presented. This research is needed to better equip future designers to have a more central role in business.	en_US
dc.publisher	Design Management Institute (DMI)	en_US
dc.relation.ispartof	Leading Innovation Through Design: Proceedings of the DMI 2012 International Research	en_US
dc.relation.ispartof	International Design Management Research Conference	en_US
dc.title	New organisational leadership capabilities: Transitional engineer the new designer?	en_US
dc.type	Conference Proceeding
utslib.location	United States of America	en_US
utslib.location.activity	Boston, M.A., USA	en_US
utslib.for	1203 Design Practice and Management	en_US
dc.location.activity	Boston, M.A., USA	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/DVC (International)
pubs.organisational-group	/University of Technology Sydney/Strength - DIRC - Design Innovation Research Centre
utslib.copyright.status	closed_access
pubs.consider-herdc	false	en_US
pubs.finish-date	2012-08-09	en_US
pubs.place-of-publication	United States of America	en_US
pubs.start-date	2012-08-08	en_US

Abstract:

Traditionally, design has been centred within the manufacturing and production areas of companies and or as a styling afterthought. Increasingly, design is viewed as a vital and important strategic business resource (DellEra, Marchesi & Verganti, 2010) and consequently companies worldwide look to design to help them innovate, differentiate and compete in the global marketplace. The role of the professional designer is evolving to a point where they are needed to work beyond being a specialist in the manufacturing and aesthetics of an artefact (Wrigley & Bucolo, 2011). This paper challenges the values held by academics and industry regarding the traditional role of designers in business. It investigates the emerging transitional engineering framework and puts forward a proposal for the next generation designer in the future era of design. Questions surrounding how designers will develop these new skills and how the Authors new framework of design led innovation can contribute to the future of design will be presented. This research is needed to better equip future designers to have a more central role in business.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/29901