Challenges and opportunities in the journey of the design-led innovation champions

Design Management Institute (DMI)
Publication Type:
Conference Proceeding
Leading Innovation Through Design: Proceedings of the DMI 2012 International Research, 2012, pp. 759 - 766
Issue Date:
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The purpose of this study is to deepen our knowledge and understanding of the challenges faced by design champions in proposing and applying design methods and insights in existing firms. This study investigates the early stages of the journey of the design champions as they incorporate design into operational and strategic conversations and practices, and their progress in mastering these challenges as opportunities in a firm context. Little research on this topic has been reported, yet it is of growing interest as more firms turn to design-led innovation to shape their strategies and practices. Interviews with design champions were used to investigate first hand the experience and reflections the many challenges provide. Findings from the study provide some early insights that can be extended through further research.
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