Extending social network diagrams for large scale collaboration

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Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions, 2011, pp. 1 - 13
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Planning and policy analysis activities in business and public enterprises require knowledge from many domains. The rich nature of this knowledge and its complexity requires users to collaborate to develop new policy directions acceptable to all stakeholders. Businesses also increasingly rely on networking and collaboration to create new products and services. This growing importance of such large scale collaboration in policy planning and business strategy formulation are calling for ways to use new communication technologies, especially those based on Web 2.0, to support enterprise wide and large scale collaboration. Large scale collaboration in this sense goes beyond small teams collaborating on well defined local tasks but requires collaboration within and between communities in many enterprises. It is large scale as it can involve many people and applies to a number of different community kinds. The chapter provides a way for modeling large scale collaboration using an extension to social network diagrams called enterprise social networks (ESNs). The chapter uses the ESN diagrams to describe activities in policy planning and uses these to define the services to be provided by cloud technologies to support large scale collaboration. This chapter describes collaboration by an architecture made up of communities each with a role to ensure that collaboration is sustainable. The architecture is based on the idea of an ensemble of communities all working to a common vision supported by services provided by the collaboration cloud using Web 2.0 technologies. © 2012, IGI Global.
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