Building in sustainability, social responsibility and value co-creation

Biggemann, S; Williams, M; Kro, G

Building in sustainability, social responsibility and value co-creation

Biggemann, S Williams, M

Kro, G

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Publication Type:: Journal Article
Citation:: Journal of Business and Industrial Marketing, 2014, 29 (4), pp. 304 - 312
Issue Date:: 2014-01-01

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Field	Value	Language
dc.contributor.author	Biggemann, S	en_US
dc.contributor.author	Williams, M https://orcid.org/0000-0002-4553-1820	en_US
dc.contributor.author	Kro, G	en_US
dc.date.issued	2014-01-01	en_US
dc.identifier.citation	Journal of Business and Industrial Marketing, 2014, 29 (4), pp. 304 - 312	en_US
dc.identifier.issn	0885-8624	en_US
dc.identifier.uri	http://hdl.handle.net/10453/34206
dc.identifier.uri	http://hdl.handle.net/10453/34204
dc.identifier.uri	http://hdl.handle.net/10453/30413
dc.description.abstract	Purpose: This paper aims to address the question of how value can be created through social responsibility programs or other means, so that sustainability is achieved through increasing stakeholders' participation in the process of design and selection of such programs, so that transparency is maximised and trust can be built with the lasting benefits of co-creation of value. Design/methodology/approach: This paper studies the relationship between sustainability, corporate social responsibility, and value co-creation based on qualitative research data gathered from two embedded case studies. The first case study in a large mining company operating in New Zealand and the second case study is based on the New Zealand Merino Company. Findings: Findings of this research suggest that sustainability is built with the participation of many interconnected entities, that is, suppliers, manufacturers, retailers, or more generally stakeholders whose actions are fostered by social responsibility that fuels the pride, trust, and consistency of the members of the value chain. Value in all forms - functional value, hedonic value, symbolic value and cost value - is a recurrent theme in this research data; however it is value co-creation, working together, living up to the values that their products and services promise that ultimately supports sustainability. Originality/value: This paper shows how the scope of sustainability has broadened from environmental matters to include other topics such as good corporate citizenship, business relationships and the value that is created and shared, not only with shareholders, but also within a wider community of stakeholders. © Emerald Group Publishing Limited.	en_US
dc.relation.ispartof	Journal of Business and Industrial Marketing	en_US
dc.relation.isbasedon	10.1108/JBIM-08-2013-0161	en_US
dc.subject.classification	Marketing	en_US
dc.title	Building in sustainability, social responsibility and value co-creation	en_US
dc.type	Journal Article
utslib.citation.volume	4	en_US
utslib.citation.volume	29	en_US
utslib.for	1505 Marketing	en_US
utslib.for	1503 Business and Management	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences/Public Communication Program
utslib.copyright.status	open_access
pubs.issue	4	en_US
pubs.publication-status	Published	en_US
pubs.volume	29	en_US

Abstract:

Purpose: This paper aims to address the question of how value can be created through social responsibility programs or other means, so that sustainability is achieved through increasing stakeholders' participation in the process of design and selection of such programs, so that transparency is maximised and trust can be built with the lasting benefits of co-creation of value. Design/methodology/approach: This paper studies the relationship between sustainability, corporate social responsibility, and value co-creation based on qualitative research data gathered from two embedded case studies. The first case study in a large mining company operating in New Zealand and the second case study is based on the New Zealand Merino Company. Findings: Findings of this research suggest that sustainability is built with the participation of many interconnected entities, that is, suppliers, manufacturers, retailers, or more generally stakeholders whose actions are fostered by social responsibility that fuels the pride, trust, and consistency of the members of the value chain. Value in all forms - functional value, hedonic value, symbolic value and cost value - is a recurrent theme in this research data; however it is value co-creation, working together, living up to the values that their products and services promise that ultimately supports sustainability. Originality/value: This paper shows how the scope of sustainability has broadened from environmental matters to include other topics such as good corporate citizenship, business relationships and the value that is created and shared, not only with shareholders, but also within a wider community of stakeholders. © Emerald Group Publishing Limited.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/30413