Analysing Multimodal Intertextuality: An illustrative analysis

Royce, TD

Analysing Multimodal Intertextuality: An illustrative analysis

Royce, TD

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Publisher:: Shonan Eibungaku
Publication Type:: Journal Article
Citation:: Shonan Eibungaku [Shonan English Literature Journal], 2013, 8 pp. 49 - 76 (27)
Issue Date:: 2013-10

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Field	Value	Language
dc.contributor.author	Royce, TD https://orcid.org/0000-0002-2366-4753	en_US
dc.date.issued	2013-10	en_US
dc.identifier.citation	Shonan Eibungaku [Shonan English Literature Journal], 2013, 8 pp. 49 - 76 (27)	en_US
dc.identifier.issn	1882-1790	en_US
dc.identifier.uri	http://hdl.handle.net/10453/30448
dc.description.abstract	This presentation will demonstrate, via the analysis of a sample text from The Economist magazine, that a multimodal text is not just simply an isolate resulting from a particular contextual configuration, but is fundamentally a realisation of other texts, especially previous texts which are taken for granted by those who share in its production and reception (Bakhtin 1986:91). A multimodal text has a 'history', and the previous interactions between other texts and their contexts in a sense "leave their mark". This would include not only the multimodal ideational and interpersonal features of previous texts being carried over, but also perhaps some 'coded' expressions or formulaic sequences which could signal what is happening, or act to possibly predict what will occur next (Halliday and Hasan 1985:47). Accordingly, the sample text will be examined in terms of the three aspects of its intertextual 'history': · The Subject Matter and the Issue (field-related) · The Attitudes (tenor-related) · Visual Typology (mode-related)	en_US
dc.language	Japanese	en_US
dc.publisher	Shonan Eibungaku	en_US
dc.relation.ispartof	Shonan Eibungaku [Shonan English Literature Journal]	en_US
dc.title	Analysing Multimodal Intertextuality: An illustrative analysis	en_US
dc.type	Journal Article
utslib.citation.volume	8	en_US
utslib.location.activity	Japan	en_US
utslib.for	1602 Criminology	en_US
dc.location.activity	Japan
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/DVC (Research)
pubs.organisational-group	/University of Technology Sydney/DVC (Research)/Graduate Research School
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.publication-status	Published	en_US
pubs.volume	8	en_US

Abstract:

This presentation will demonstrate, via the analysis of a sample text from The Economist magazine, that a multimodal text is not just simply an isolate resulting from a particular contextual configuration, but is fundamentally a realisation of other texts, especially previous texts which are taken for granted by those who share in its production and reception (Bakhtin 1986:91). A multimodal text has a 'history', and the previous interactions between other texts and their contexts in a sense "leave their mark". This would include not only the multimodal ideational and interpersonal features of previous texts being carried over, but also perhaps some 'coded' expressions or formulaic sequences which could signal what is happening, or act to possibly predict what will occur next (Halliday and Hasan 1985:47). Accordingly, the sample text will be examined in terms of the three aspects of its intertextual 'history': · The Subject Matter and the Issue (field-related) · The Attitudes (tenor-related) · Visual Typology (mode-related)

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http://hdl.handle.net/10453/30448