E-electioneering 2007-2013: Trends in online political campaigns over three elections

University of Queensland, Media and Cultural Studies Centre
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Journal Article
Media International Australia, 2014, 152 pp. 57 - 74
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A quantitative and qualitative analysis of the use of social media by politicians and the two major political parties, in the 2013 Australian federal election, compared with social media use in the 2007 and 2010 Australian national election campaigns, with particular focus on one-way transmission and broadcasting of information versus interactive engagement.
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