E-Electioneering 2007-13: Trends in online political campaigns over three elections

Macnamara, J; Kenning, G

E-Electioneering 2007-13: Trends in online political campaigns over three elections

Macnamara, J

Kenning, G

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Publication Type:: Journal Article
Citation:: Media International Australia, 2014, (152), pp. 57 - 74
Issue Date:: 2014-08-01

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Field	Value	Language
dc.contributor.author	Macnamara, J https://orcid.org/0000-0003-1387-3882	en_US
dc.contributor.author	Kenning, G https://orcid.org/0000-0002-3379-9088	en_US
dc.date.issued	2014-08-01	en_US
dc.identifier.citation	Media International Australia, 2014, (152), pp. 57 - 74	en_US
dc.identifier.issn	1329-878X	en_US
dc.identifier.uri	http://hdl.handle.net/10453/30558
dc.description.abstract	Following the 2004 US presidential election campaign, which was described as 'a critical turning point' in use of social media, and particularly the 2008 Obama campaign, there has been increasing focus on use of social media for political campaigning and what is termed e-electioneering and e-democracy. However, studies of election campaigns between 2010 and 2012 in a number of countries have identified what Steve Woolgar (2002) calls cyberbole in relation to social media for political engagement. With substantive patterns of change in political communication yet to be identified, a quantitative and qualitative study of social media use in the 2013 Australian federal election campaign was conducted using the same methodology as studies of the 2007 and 2010 campaigns to gain comparative longitudinal data. This identified trends in the volume of e-electioneering and the ways in which social media are being used for political communication and democratic engagement.	en_US
dc.relation.ispartof	Media International Australia	en_US
dc.title	E-Electioneering 2007-13: Trends in online political campaigns over three elections	en_US
dc.type	Journal Article
utslib.citation.volume	152	en_US
utslib.for	2001 Communication and Media Studies	en_US
utslib.for	16 Studies in Human Society	en_US
utslib.for	19 Studies in Creative Arts and Writing	en_US
utslib.for	20 Language, Communication and Culture	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology/School of Computer Science
pubs.organisational-group	/University of Technology Sydney/Faculty of Science
pubs.organisational-group	/University of Technology Sydney/Strength - CPCE - Centre for Creative Practices and the Cultural Economy
utslib.copyright.status	open_access
pubs.issue	152	en_US
pubs.publication-status	Published	en_US

Abstract:

Following the 2004 US presidential election campaign, which was described as 'a critical turning point' in use of social media, and particularly the 2008 Obama campaign, there has been increasing focus on use of social media for political campaigning and what is termed e-electioneering and e-democracy. However, studies of election campaigns between 2010 and 2012 in a number of countries have identified what Steve Woolgar (2002) calls cyberbole in relation to social media for political engagement. With substantive patterns of change in political communication yet to be identified, a quantitative and qualitative study of social media use in the 2013 Australian federal election campaign was conducted using the same methodology as studies of the 2007 and 2010 campaigns to gain comparative longitudinal data. This identified trends in the volume of e-electioneering and the ways in which social media are being used for political communication and democratic engagement.

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http://hdl.handle.net/10453/30558