Summary of Research Findings From AIIA/UTS Innovation Online Survey

Abstract

The main research objective was to explore the innovation culture of organisations from the perspective of their employees and competitors. Measuring these two factors has demonstrated a strong correlation between the organisation’s ability to establish a successful innovation culture, and gaining competitive advantage and financial success. In Q4 2013, UTS academics designed an online survey that would be sent to the AIIA commercial members’ executives. We received 244 responses from 102 organisations. In addition, each respondent was asked to nominate the top three most innovative organisations, listing the reasons why they were the best, and comparing their own organisations with those factors. When the survey results were analysed, percentage ratings were compared for various segments. A 5% - 9% difference was deemed to be significant, and a 10%+ difference was deemed major. Our research partner was Aon Hewitt, currently global leaders in human capital consulting and outsourcing solutions. Their database was invaluable to our project.