Adopting Culture in E-Business - A Global Aspect

IOS Press
Publication Type:
Conference Proceeding
Expanding the Knowledge Economy: Issues, Applications, Case Studies, 2007, pp. 170 - 176
Issue Date:
Full metadata record
Files in This Item:
Filename Description Size
Thumbnail2007000200.pdf146.48 kB
Adobe PDF
This paper presents an investigation of user preferences in global web sites. This study was important to establish an understanding of the barriers in implementing of e-commerce on a global level. The paper begins with an overview of current business-to customer (B2C) e-commerce sites on the web, and then describes cultural issues in the global e-commerce. The paper also discusses innovative design ideas that are currently being used extensively to attract customers and increase e-commerce organisations presence in the global markets.
Please use this identifier to cite or link to this item: