Adopting Culture in E-Business - A Global Aspect
- IOS Press
- Publication Type:
- Conference Proceeding
- Expanding the Knowledge Economy: Issues, Applications, Case Studies, 2007, pp. 170 - 176
- Issue Date:
This paper presents an investigation of user preferences in global web sites. This study was important to establish an understanding of the barriers in implementing of e-commerce on a global level. The paper begins with an overview of current business-to customer (B2C) e-commerce sites on the web, and then describes cultural issues in the global e-commerce. The paper also discusses innovative design ideas that are currently being used extensively to attract customers and increase e-commerce organisations presence in the global markets.
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