My Guild, My People: Role of Guilds in Massively Multiplayer Online Games

Pisan, Y

My Guild, My People: Role of Guilds in Massively Multiplayer Online Games

Pisan, Y

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Publisher:: RMIT Press
Publication Type:: Conference Proceeding
Citation:: IE2007: Proceedings of the 4th Australasian Conference on Interactive Entertainment, 2007, pp. 1 - 5
Issue Date:: 2007-01

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Field	Value	Language
dc.contributor.author	Pisan, Y https://orcid.org/0000-0002-9043-5803	en_US
dc.contributor.editor	Gibbs, M	en_US
dc.contributor.editor	Hjorth, L	en_US
dc.contributor.editor	Milne, E	en_US
dc.contributor.editor	Pisan, Y https://orcid.org/0000-0002-9043-5803	en_US
dc.date	2007-12-03	en_US
dc.date.issued	2007-01	en_US
dc.identifier.citation	IE2007: Proceedings of the 4th Australasian Conference on Interactive Entertainment, 2007, pp. 1 - 5	en_US
dc.identifier.isbn	978-1-921166-87-7	en_US
dc.identifier.uri	http://hdl.handle.net/10453/3086
dc.description.abstract	Massively Multiplayer Online Games continue to grow and attract more users. The social aspect of MMOs differentiates them from single person games, increase user loyalty and often result in users spending increasing amounts of time in these virtual environments. We examine World of Warcraft guilds and identify three components of group identity: affective, behavioral and cognitive components. We present the results of our online survey indicating that the affective component, users liking each other and enjoying their interaction with each other is the strongest component of group identity. The result is significant in understanding user behavior and loyalty in MMOs.	en_US
dc.publisher	RMIT Press	en_US
dc.relation.ispartof	IE2007: Proceedings of the 4th Australasian Conference on Interactive Entertainment	en_US
dc.relation.ispartof	Interactive Entertainment	en_US
dc.title	My Guild, My People: Role of Guilds in Massively Multiplayer Online Games	en_US
dc.type	Conference Proceeding
utslib.location	Melbourne, Australia	en_US
utslib.location.activity	Melbourne, Australia	en_US
utslib.for	0803 Computer Software	en_US
dc.location.activity	Melbourne, Australia	en_US
dc.location.activity	Leeds, UK
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology/School of Software
pubs.organisational-group	/University of Technology Sydney/Strength - HCTD - Human Centred Technology Design
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.place-of-publication	Melbourne, Australia	en_US
pubs.start-date	2007-12-03	en_US

Abstract:

Massively Multiplayer Online Games continue to grow and attract more users. The social aspect of MMOs differentiates them from single person games, increase user loyalty and often result in users spending increasing amounts of time in these virtual environments. We examine World of Warcraft guilds and identify three components of group identity: affective, behavioral and cognitive components. We present the results of our online survey indicating that the affective component, users liking each other and enjoying their interaction with each other is the strongest component of group identity. The result is significant in understanding user behavior and loyalty in MMOs.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/3086