Application of the Webqual Instrument to Three Australian B2C Websites: An Exploratory Investigation
- Publisher:
- ANZMAC
- Publication Type:
- Conference Proceeding
- Citation:
- Book of Abstracts: Australian and New Zealand Marketing Academy Conference. Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, 2003, pp. 1 - 7
- Issue Date:
- 2003-01
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