Application of the Webqual Instrument to Three Australian B2C Websites: An Exploratory Investigation

Publisher:
ANZMAC
Publication Type:
Conference Proceeding
Citation:
Book of Abstracts: Australian and New Zealand Marketing Academy Conference. Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, 2003, pp. 1 - 7
Issue Date:
2003-01
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