Culture, Emotion and Trust in E-commerce

Kang, K; Kovacevic, L

Culture, Emotion and Trust in E-commerce

Kang, K

Kovacevic, L

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Publisher:: IBIMA publishing
Publication Type:: Conference Proceeding
Citation:: 17th IBIMA (International Business Information Management Association) Conference Innovation and Knowledge Management: A global competitive advantage, 2011, pp. 392 - 403
Issue Date:: 2011-01

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Field	Value	Language
dc.contributor.author	Kang, K https://orcid.org/0000-0003-4252-9802	en_US
dc.contributor.author	Kovacevic, L	en_US
dc.contributor.editor	Soliman, KS	en_US
dc.date	2011-11-14	en_US
dc.date.issued	2011-01	en_US
dc.identifier.citation	17th IBIMA (International Business Information Management Association) Conference Innovation and Knowledge Management: A global competitive advantage, 2011, pp. 392 - 403	en_US
dc.identifier.uri	http://hdl.handle.net/10453/31319
dc.description.abstract	This paper explores the effect of culture on the emotions invoked when different web sites are viewed and the perception that website's trustworthiness. Traditionally, researchers in the human computer interaction (HCI) field have focused on task-orientated usability, cmmitted to improving efficiency. Eventually the importance of other aspects of technology use was recognized, one of which were emotions, all grouped under the umbrella term - user experience. Numerous studies show that culture has an influence on the user's perception of usability and interface preferences. Seeing this relationship between culture and usabilty, one between culture and user experience remains to be explored. A survey was conducted as part of the methodology, where two cultural groups, Bosnians and the Chineese participated, with the aim of capturing differences and similarities, in the perceptions of different classes of websites. The different types used were flash-based, text-dominated, combination of text and graphics, graphic-intensive and virtual reality. Two samples were culture-specific and the rest either Australian or American. The study reveals similarities and differences beteen the two cultural groups examined. Each cultural group rendered both positive and negative emotional responces from the survey and their perceptions of the trustworthiness also varied.	en_US
dc.publisher	IBIMA publishing	en_US
dc.relation.ispartof	17th IBIMA (International Business Information Management Association) Conference Innovation and Knowledge Management: A global competitive advantage	en_US
dc.relation.ispartof	International Business Information Management	en_US
dc.title	Culture, Emotion and Trust in E-commerce	en_US
dc.type	Conference Proceeding
utslib.location	Milan, Italy	en_US
utslib.location.activity	Milan, Italy	en_US
utslib.for	0806 Information Systems	en_US
dc.location.activity	Milan, Italy
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology/School of Professional Practice and Leadership
pubs.organisational-group	/University of Technology Sydney/Strength - CAMGIS - Centre for Advanced Modelling and Geospatial lnformation Systems
pubs.organisational-group	/University of Technology Sydney/Strength - HCTD - Human Centred Technology Design
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.finish-date	2011-11-15	en_US
pubs.place-of-publication	Milan, Italy	en_US
pubs.start-date	2011-11-14	en_US

Abstract:

This paper explores the effect of culture on the emotions invoked when different web sites are viewed and the perception that website's trustworthiness. Traditionally, researchers in the human computer interaction (HCI) field have focused on task-orientated usability, cmmitted to improving efficiency. Eventually the importance of other aspects of technology use was recognized, one of which were emotions, all grouped under the umbrella term - user experience. Numerous studies show that culture has an influence on the user's perception of usability and interface preferences. Seeing this relationship between culture and usabilty, one between culture and user experience remains to be explored. A survey was conducted as part of the methodology, where two cultural groups, Bosnians and the Chineese participated, with the aim of capturing differences and similarities, in the perceptions of different classes of websites. The different types used were flash-based, text-dominated, combination of text and graphics, graphic-intensive and virtual reality. Two samples were culture-specific and the rest either Australian or American. The study reveals similarities and differences beteen the two cultural groups examined. Each cultural group rendered both positive and negative emotional responces from the survey and their perceptions of the trustworthiness also varied.

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http://hdl.handle.net/10453/31319