Electronic commerce for customers from different language groups

Publication Type:
Conference Proceeding
Citation:
Managing Information in the Digital Economy: Issues and Solutions - Proceedings of the 6th International Business Information Management Association Conference, IBIMA 2006, 2006, pp. 21 - 25
Issue Date:
2006-01-01
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This paper discusses considerations of user preferences in global e-commerce. In global ecommerce, companies need to focus on users and implement web design solutions to address this issue. This paper presents an exploratory study relating to customer preferences for design features in popular global sites, and through it identifies a number of cultural factors related to design and understanding of users' preferences in the B2C contextual domain. The outcomes of this study are issues identified as design features in global web sites that contribute to their popularity. This study will promote an understanding of design features that engage user's attention and lead to success of e-commerce through global sites.
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