Mad Men's Deceptive (Critique Of) Creativity

Robert, JL

Mad Men's Deceptive (Critique Of) Creativity

Robert, JL

Permalink

Publisher:: UTS ePress
Publication Type:: Journal Article
Citation:: Cultural Studies Review, 2012, 18 (2), pp. 262 - 277
Issue Date:: 2012-01

Closed Access

	Filename	Description	Size
	2011006495OK.pdf	Published Version	280.56 kB	Adobe PDF	View/Open

Copyright Clearance Process

Recently Added
In Progress
Closed Access

This item is closed access and not available.

Full metadata record

Field	Value	Language
dc.contributor.author	Robert, JL https://orcid.org/0000-0001-6852-2137	en_US
dc.date.issued	2012-01	en_US
dc.identifier.citation	Cultural Studies Review, 2012, 18 (2), pp. 262 - 277	en_US
dc.identifier.issn	1446-8123	en_US
dc.identifier.uri	http://hdl.handle.net/10453/31498
dc.description.abstract	This paper analyses Mad Men's relationship to creativity. Considering popular, industry-specific and scholarly understandings, this study uses close readings of the show and its narratological techniques to demonstrate how these potentially contradictory concepts and practices of creativity overlap in the show's fourth season. The points at which these understandings collide become sources of tension between characters and are marked by narrative gaps that conceal deceptive creativity. The conflicts centre on three primary debates: a) the role of alcohol in the creative process, b) industry-specific norms of creativity, and c) the popular perception that creativity is about expression. Consequently, this article approaches questions about creativity using the show's own partially elided debates and undermines widely-held romantic beliefs about the creative 'type' and the what exactly it means to sell creativity in a corporate setting.	en_US
dc.publisher	UTS ePress	en_US
dc.relation.ispartof	Cultural Studies Review	en_US
dc.title	Mad Men's Deceptive (Critique Of) Creativity	en_US
dc.type	Journal Article
utslib.citation.volume	2	en_US
utslib.citation.volume	18	en_US
utslib.for	2002 Cultural Studies	en_US
utslib.for	1904 Performing Arts and Creative Writing	en_US
utslib.for	2005 Literary Studies	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/e-Press
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences/FASS Faculty Administration
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.issue	2	en_US
pubs.volume	18	en_US

Abstract:

This paper analyses Mad Men's relationship to creativity. Considering popular, industry-specific and scholarly understandings, this study uses close readings of the show and its narratological techniques to demonstrate how these potentially contradictory concepts and practices of creativity overlap in the show's fourth season. The points at which these understandings collide become sources of tension between characters and are marked by narrative gaps that conceal deceptive creativity. The conflicts centre on three primary debates: a) the role of alcohol in the creative process, b) industry-specific norms of creativity, and c) the popular perception that creativity is about expression. Consequently, this article approaches questions about creativity using the show's own partially elided debates and undermines widely-held romantic beliefs about the creative 'type' and the what exactly it means to sell creativity in a corporate setting.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/31498