Position-wise contextual advertising: Placing relevant ads at appropriate positions of a web page

Publisher:
Elsevier Science Bv
Publication Type:
Journal Article
Citation:
Neurocomputing, 2013, 120 (1), pp. 524 - 535
Issue Date:
2013-01
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Web advertising, a form of online advertising, which uses the Internet as a medium to post product or service information and attract customers, has become one of the most important marketing channels. As one prevalent type of web advertising, contextual
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