Service Innovation for the Digital World

Publication Type:
Journal Article
Service Innovation for the Digital World, 2014, 9 (1), pp. 70 - 89
Issue Date:
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The foundational principles and conceptual building blocks of customer-centric service innovation (SI) practice are explained, and a resultant integrated framework of SI design practices for customer value co-creation is synthesized. The nexus of service strategy, service concept and business model is identified to assure SI commercialization. The requisite SI models and processes to systematize the innovation practice are reviewed. The emergent practices of customer and community participation, in a digital world, across the firms entire SI lifecycle are explicated, together with the requisite strategic management practices for successful service innovation.
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