The Influence of Culture on iTrust Aspects in B2C E-Business

Sohaib, O; Kang, K

The Influence of Culture on iTrust Aspects in B2C E-Business

Sohaib, O Kang, K

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Publisher:: IBIMA publishing
Publication Type:: Conference Proceeding
Citation:: 24th IBIMA Conference, 2014, pp. 1 - 11 (11)
Issue Date:: 2014-11-06

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Field	Value	Language
dc.contributor.author	Sohaib, O	en_US
dc.contributor.author	Kang, K	en_US
dc.date	2014-11-06	en_US
dc.date.issued	2014-11-06	en_US
dc.identifier.citation	24th IBIMA Conference, 2014, pp. 1 - 11 (11)	en_US
dc.identifier.isbn	978-0-9860419-3-8	en_US
dc.identifier.uri	http://hdl.handle.net/10453/33400
dc.description.abstract	This research suggests an online interpersonal trust (iTrust) to better understand the buyer cognitive and affective reactions towards online purchasing. To complete this main goal, this study provides proposition on the effect of culture (Individualistic and collectivistic) on online interpersonal trust (cognitive and affect-based trust) related to web design and buyer behavior aspects towards purchase intention in B2C e-business website. It is important to compare online shopping perceptions between two different groups because the Individualistic buyers‟ satisfaction may be completely ineffective in producing a desired response in the Collectivistic.	en_US
dc.publisher	IBIMA publishing	en_US
dc.relation.ispartof	24th IBIMA Conference	en_US
dc.relation.ispartof	International Business Information Management Association	en_US
dc.title	The Influence of Culture on iTrust Aspects in B2C E-Business	en_US
dc.type	Conference Proceeding
utslib.location	USA	en_US
utslib.location.activity	Milan, Italy	en_US
utslib.for	0806 Information Systems	en_US
dc.location.activity	Milan, Italy
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology/School of Systems, Management and Leadership
pubs.organisational-group	/University of Technology Sydney/Strength - HCTD - Human Centred Technology Design
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.finish-date	2014-11-07	en_US
pubs.place-of-publication	USA	en_US
pubs.publication-status	Published	en_US
pubs.start-date	2014-11-06	en_US

Abstract:

This research suggests an online interpersonal trust (iTrust) to better understand the buyer cognitive and affective reactions towards online purchasing. To complete this main goal, this study provides proposition on the effect of culture (Individualistic and collectivistic) on online interpersonal trust (cognitive and affect-based trust) related to web design and buyer behavior aspects towards purchase intention in B2C e-business website. It is important to compare online shopping perceptions between two different groups because the Individualistic buyers‟ satisfaction may be completely ineffective in producing a desired response in the Collectivistic.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/33400