Individualistic-Collectivistic Impact on iTrust towards Purchase Intention in B2C E-Business

Kang, K; Sohaib, O

Individualistic-Collectivistic Impact on iTrust towards Purchase Intention in B2C E-Business

Kang, K

Sohaib, O

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Publisher:: IBIMA
Publication Type:: Journal Article
Citation:: Journal of Internet and eBusiness Studies, 2016, 2016 pp. 1 - 11 (11)
Issue Date:: 2016

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Field	Value	Language
dc.contributor.author	Kang, K https://orcid.org/0000-0003-4252-9802	en_US
dc.contributor.author	Sohaib, O https://orcid.org/0000-0001-9287-5995	en_US
dc.date.issued	2016	en_US
dc.identifier.citation	Journal of Internet and eBusiness Studies, 2016, 2016 pp. 1 - 11 (11)	en_US
dc.identifier.issn	2169-0391	en_US
dc.identifier.uri	http://hdl.handle.net/10453/33403
dc.identifier.uri	http://hdl.handle.net/10453/33402
dc.description.abstract	The purpose of this study is to propose an interpersonal trust (iTrust) model to better understand the online consumer cognitive and affective reactions in a B2C website. This study provides proposition on the influence of culture (Individualistic and Collectivistic) on the relationship between cognitive-based and web design and affect-based trust to buyer behavior aspects towards purchase intention in B2C e-business website. It is important to understand online purchasing perceptions between two different cultural groups because the Individualistic online consumer trust may be higher than the Collectivistic and vice versa.	en_US
dc.publisher	IBIMA	en_US
dc.relation.ispartof	Journal of Internet and eBusiness Studies	en_US
dc.relation.isbasedon	10.5171/2016.948644	en_US
dc.title	Individualistic-Collectivistic Impact on iTrust towards Purchase Intention in B2C E-Business	en_US
dc.type	Journal Article
utslib.citation.volume	2016	en_US
utslib.for	0806 Information Systems	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology/School of Information, Systems and Modelling
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology/School of Professional Practice and Leadership
pubs.organisational-group	/University of Technology Sydney/Strength - CAMGIS - Centre for Advanced Modelling and Geospatial lnformation Systems
pubs.organisational-group	/University of Technology Sydney/Strength - HCTD - Human Centred Technology Design
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.publication-status	Published	en_US
pubs.volume	2016	en_US

Abstract:

The purpose of this study is to propose an interpersonal trust (iTrust) model to better understand the online consumer cognitive and affective reactions in a B2C website. This study provides proposition on the influence of culture (Individualistic and Collectivistic) on the relationship between cognitive-based and web design and affect-based trust to buyer behavior aspects towards purchase intention in B2C e-business website. It is important to understand online purchasing perceptions between two different cultural groups because the Individualistic online consumer trust may be higher than the Collectivistic and vice versa.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/33402